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  • Bryan Fittin

Why You Need an Editorial Calendar



Have you ever struggled trying to caption an instagram photo, or even find a photo to post in the first place? That struggle can be heightened when posting content for your brand. An easy solution is to create an editorial calendar: a simple system that helps you know what and when to post across your platforms. 


Being strategic with your posts can be beneficial not only for your brand, but also for your sanity. Finding a steady schedule for posting can help keep you on track. For most brands, posting 3-5 times per week is the perfect amount of content to be releasing. The content you do release should be consistent with your brand. “You're going to be engaging your audience where they are, with content that they're interested in, when they’re actually on your platform.” Your audience should be able to clearly connect with who you are and what you’re all about the moment they ‘like’ your post. 


The type of content you post is also vital to success. But, creating any content can be a struggle. The easiest way to combat this lack of content is to document everything your brand does. It’s much easier to pull photos, videos, etc. when you have moments from all your events saved. In particular, video can be incredibly useful in creating interaction with your audience. Video is even the most demanded piece of content. When posting a photo or video, an editing software or app is a must. It pulls the story you are telling together and, when used as a theme on your platforms, gives cohesion to your brand. 


Lastly, the time you post can be the most valuable information you have, in relation to audience interaction. Using platform analytics, you can discover the time of day your posts get the most traffic. Use that information and you can schedule content weeks in advance. Another time to think about is time of year. Is there a holiday coming up, or a nationally recognized day? “It’s really thinking about how do I utilize these days to engage with my audience and think about what is their mindset, not mine?” For example, coming out of the Christmas season, your audience may not want to spend money on a service or product. “You really should not be just promoting your services every single day, every single hour. Hey, come in. You have to buy our product…people tune out. They're not gonna want to buy your product until they trust you and feel like you are the person that has their best interest in mind.” Instead of hammering them to buy, build trust. When the time comes, it is much easier to invest in a brand that cares.


Show Notes:

[00:01:55] What are you obsessed with this week?

Loren: Abominable

Bryan: New In-Ear Monitor

[00:05:58] Do you need an editorial calendar?

[00:08:00] What do you need to be strategic?

[00:17:46] Make your calendar timely

[00:28:51] Rapid Fire Questions


Show Quotes:


“You're going to be engaging your audience where they are, with content that they're interested in, when they’re actually on your platform.” [00:07:14]


“That’s where an editorial calendar comes in handy: so that it's not a mad scramble everyday. Oh, we forgot to post something. And it doesn't even resonate with your audience because it was last minute if feels last minute. But with an editorial calendar, it can really resonate with your audience because you've planned it.” [00:16:47]


There are plenty of tools and tricks that can assist you in posting quality, strategic content that will help grow your brand. With help from an editorial calendar, you can take posting content from to-do to done.“So, it's really thinking about how do I utilize these days to engage with my audience and think about what is their mindset, not mine?” [00:19:27]


“You really should not be just promoting your services every single day, every single hour. Hey, come in. You have to buy our product…people tune out. They're not gonna want to buy your product until they trust you and feel like you are the person that has their best interest in mind.” [00:25:07]

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