Why Should I Create Short Form Content?
Updated: Oct 15, 2020
(02:30) What are you obsessed with this week?
(06:04) Why you should be using short-form video in marketing
(12:02) Types of short-form video
(21:16) What makes a great short-form video?
(25:42) How does this relate to Instagram Reels and TikTok?
(32:45) Rapid Fire
“Short-form video content really helps with that. To be able to spread yourself across multiple platforms, but with the purpose of driving them to your quality long-form content.” (11:52)
Why Should I Create Short Form Content?
Are you wondering how to drive engagement with your company’s social media presence? Have you struggled to drive interest and attention back to large marketing pieces like articles and videos that your business uses substantial resources on? Look no further than short-form video as the solution to your problems. Short-form video is a great way to catch people’s attention and promote your longer-form content.
“Video content strategy offers an opportunity to humanize and personalize your brand identity. Another benefit of using video as part of your digital marketing plan is that it creates more natural opportunities for email marketing. Research shows that adding video to email can boost click-through rates by 200-300 percent and accelerates a company’s sales cycle.” Wayward Kind
So, you are convinced of short-form video’s importance, but what exactly are these videos? Short-form videos last thirty seconds to a minute and exist on platforms like Instagram and TikTok. They could be Stories, Reels, or even regular posts, and they are a great way to catch a follower’s attention and stop their scroll. When people see moving images, they are more likely to stop their endless scroll and check in to see what the video is about. It is essential to make your videos quick and flashy. Their goal is to catch someone’s eye and then draw their attention back to long-form content that lives on other platforms, such as your website or Youtube.
If you want to start utilizing short-form content, but you do not know where to start, try one of these formats:
Behind-the-Scenes - Giving your followers an insight into your company through short behind-the-scenes videos is a great way to generate interest in your business, as well as develop trust with your followers. Consumers love to see the faces behind the products, and they enjoy seeing people having a good time at work. Try showcasing your excellent staff by giving your followers a look behind the curtain.
How-To Videos - These are an excellent way to grow the trust between you and your client and promote the products you make. Give consumers free tips and tricks in your short-form content, and they are guaranteed to come back to you.
Overviews of Products or Functions - Do you have a useful product or function available to consumers that do not get utilized as much as it deserves to? Create overviews of these products to put them in the limelight and draw attention to them. Not only will it promote the product or function that your business spent valuable resources on, but it shows your followers that you care about helping them.
Testimonial Videos - These are a great way to showcase and promote yourself or your company. Have a few people that you or your business have worked with talk for thirty seconds about why your services were helpful. This is a great way to promote the effectiveness of your product or service!
Now that you have the ideas for short-form videos, you need to know how to make them effective. There are a few easy and simple ways to ensure that your videos are great. First of all, keep it short! Consumers’ attention spans are dwindling, and the best way to create effective short-form content is to keep it between thirty seconds and a minute. Also, stay on topic! The videos are short, and to remain effective, they must remain focused on the matter at hand. By keeping it short, to the point, and ensuring that it fulfills a purpose, your short-term videos are sure to be a hit!