Summary
In this episode of Rogue Creators, Bryan Fittin and Loren Lewis cover a few hot topics in digital marketing and the social sphere! They talk about how brands should address current events, Instagram Live Rooms, Pinterest Premiere, and online groups’ growing popularity. Don’t get left behind – check out this episode and stay up-to-date this March!
Shownotes
(1:51) What are you obsessed with?
(6:03) How should marketing teams address current events?
(11:42) Instagram Live Rooms
(15:02) Pinterest Premiere
(19:10) Utilizing online groups
(26:19) Rapid Fire
Links
Leading Your Facebook Group with Nik Goodner
How To Build a Killer Facebook Group with Lyndi Fultz
Quotes
“It’s the power of my position and how I do that as a human being, not necessarily my gender. Now, there’s the reality that I live in a world that is male dominated, and that there’s going to be challenges to overcome as a female, but I don’t need a freaking course on that. It’s reality in my life all the time.” (7:16)
“When I look at Women’s History Month, it’s a challenge for me from a marketing standpoint that this is the one time of year that we recognize women. And that’s a huge missed step if that’s the only time that your company recognizes women, because it shouldn’t be recognizing my gender. It should be recognizing me at my position.” (9:18)
“I understand [Instagram is] trying to kind of create this environment, right? Where it’s mainly focused on the user, but they keep trying to push the other products away from that experience.” (14:38)
“I think [Pinterest] is definitely not for every brand. There’s no reason for you to utilize it for these particular brands, but if you are in like the eCommerce space, it’s essential. If you’ve got a particular product, they’ve really worked on [making it possible] for you to buy directly [from] Pinterest, which is really cool.” (15:55)
“So with our online Facebook group, it’s actually been a lot of fun to really engage with people that I really haven’t seen in a long time…and just all the things that people are working on too, which is really cool. That’s the point of it, but it’s not just necessarily about Facebook groups, even though Facebook is taking steps to make Facebook groups and the content more public.” (19:51)
Blog
Are you struggling to stay up-to-date with the latest trends in digital marketing? We’ve got you covered! Check out four trends and topics you should know about this March:
Addressing Current Events
As we addressed in our 2021 Social Trends episode, it is becoming increasingly common for brands to feel the need to recognize and address current events and holidays on their social platforms. Whether it is Black History Month, International Women’s Day, or the event that occurred at the US Capitol on January 6th, consumers demand that brands speak and post on the subject.
“When I look at Women’s History Month, it’s a challenge for me from a marketing standpoint that this is the one time of year that we recognize women. And that’s a huge missed step if that’s the only time that your company recognizes women, because it shouldn’t be recognizing my gender. It should be recognizing me at my position.” (9:18)
We encourage you to recognize these holidays and events, but please make sure you are doing it appropriately and with awareness. Last week, LinkedIn posted 5 Free Professional Courses to Help Women Advance in B2B Marketing to some heavy backlash. While their intentions might have been pure, brands must view their comments from several perspectives before addressing these subjects. We suggest that brands allow members of the highlighted community to speak on the issue rather than speaking for them.
“It’s the power of my position and how I do that as a human being, not necessarily my gender. Now, there’s the reality that I live in a world that is male dominated, and that there’s going to be challenges to overcome as a female, but I don’t need a freaking course on that. It’s reality in my life all the time.” (7:16)
Instagram Live Rooms
With the recent debut of Clubhouse, other social platforms are trying their hand at allowing users to broadcast their conversations live. Instagram recently announced a new feature called Live Rooms, which allows up to four users to broadcast live together.
While the feature has the potential to be useful, we have some hesitations about it. Instagram has been reluctant to allow users to live stream through third-party services like Streamyard, as Facebook and YouTube already do. If Instagram relaxes its restrictions and offers this to users, we think that this feature could really take off!
Pinterest Premiere
Often Pinterest feels like a forgotten platform in the digital marketing world. It is a bit niche, and it isn’t for every brand, but it still has plenty to offer! If you are an eCommerce brand, Pinterest is essential.
Recently, Pinterest announced the debut of Pinterest Premiere, which allows brands to advertise on users’ home feeds. Advertisers can purchase space to place their videos in specific locations in home feeds, targeting specific audiences through demographics, interests, and categories for designated timeframes.
If your ideal customer frequents Pinterest, looking into Pinterest Premiere is a must for your brand!
Online Groups
Through a challenging year of isolation, Facebook groups and other online communities have become increasingly popular. Facebook has been heavily promoting groups, which means now is the perfect time to jump in on the action!
While online communities help you connect with and learn from others who share your interests, they are also an ideal place to promote your brand. Many groups offer to promote brands by changing their banner photo or highlighting them on their page. If you run a Facebook group, promoting brands that are relevant to your group is a wonderful way to monetize your group!
“So with our online Facebook group, it’s actually been a lot of fun to really engage with people that I really haven’t seen in a long time…and just all the things that people are working on too, which is really cool. That’s the point of it, but it’s not just necessarily about Facebook groups, even though Facebook is taking steps to make Facebook groups and the content more public.” (19:51)
Are you interested in growing your brand’s digital marketing presence? Contact us today!
