The Do's and Don'ts of Web Design
Updated: Apr 14
Host: Bryan Fittin & Loren Lewis Guest: Brad Alexander
On this episode Bryan and Loren are joined by Brad Alexander to talk about the do’s and don’ts of website design.
[00:01:05] - Subject of the episode: Website Design
[00:01:48] - What are you obsessed with this week?
Brad - Tee Rex Bryan - Joker Movie Loren - Madam Secretary, tv show on CBS
[00:09:15] - Background of Storybrand certification
[00:13:10] - Tips on how to build or refine a great website
- your website needs to exist. You need to have one - your website needs to separate you from the others - strong homepage that communicates what you offer/what you do
[00:17:47] - Top pet peeves for websites
- scrolling carousel - things that look like written letters as opposed to scannable content - overuse of animation - stock photos instead of real photos - everything in the menubar, put the bulk at the bottom - basic graphic design, don’t use 7 fonts, etc.
[00:22:30] - What should always avoid on your website - talking about yourself too much at the beginning
[00:24:43] - What should young businesses do when launching their website
- have a homepage that is a sales page for your business - some sort of an about page - blog pages, service offerings on separate pages
[00:28:32] - What advice would you give to established business websites
- are you comfortable with your growth, if yes don’t change - whatever is in your website needs to reflect what’s in your sales collateral.
[00:33:02] - Advice for people looking to change a website or branding - if it’s something you know you can’t handle yourself, wrap your head around spending $4500 - $5000 to have someone design it
[00:36:50] - Rapid Fire Questions
Quotes from the Episode:
“When people interact with websites they expect excellent user experience, if you fail to satisfy their needs they’ll simply move to your competition which might just be a click away. That’s why with every design decision you should think what’s best for the visitor and try to make the experience as pleasant as possible.” [00:16:04]
“The design needs to inform what we are trying to help people accomplish beside just brag or look good.” [00:17:00]
“A website is a good anchor piece to revisit that can then inform the rest of the stuff that comes out of it because it is the biggest digital presence you will have.” [00:29:46]
Bryan Fittin https://www.instagram.com/heybryanhey/
Loren Lewis https://www.instagram.com/thislovelylewislife/