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Taking the Intimidation Factor out of Sales Funnels




In this week’s episode of Rogue Creators, Bryan Fittin and Loren Lewis talk with Melissa Berrios about utilizing your content as part of your sales funnel. Melissa is the founder of Melissa Berrios Consulting and Virtualmente Libre, where she helps online business owners leverage their content to improve their online presence, engage with their audience, and find new leads. She drops some serious knowledge about using your content as a storefront, inspiring potential customers through your content, and much more! Check it out!


Shownotes

(1:30) What are you obsessed with?

(5:34) Introducing Melissa Berrios

(15:35) Content is your storefront

(18:51) Content in your sales funnel

(27:04) Advice for new business

(29:47) Wrap up

(33:38) Rapid Fire


Links

Bryan Fittin

Loren Lewis

Melissa Berrios

Melissa's Website

Virtualmente Libre Facebook Page

Virtualmente Libre Podcast


Quotes

If you don’t have content that is irresistible to your customers, content that is valuable to them, content that is going to position yourself as an expert in the industry, people are never going to buy.” (17:27)


We just don’t create content for the sake of having something posted or having something out there. There needs to be intention with each piece of content that you put out there. And you need to know what the end result is before you really think about posting anything or creating anything. You need to understand what the end result is – what the trajectory is that you want the customer to take. And then from there, you create and you strategize.” (19:33)


You’re positioning yourself as an expert – as a leader – and then you’re moving them [towards] considering to be your client or customers. So when you’re ready to do a conversion event, when you’re ready to launch a product, they’re going to be waiting in line to get whatever it is that you’re going to offer.” (22:22)



We recently tackled the subject of utilizing Instagram as a part of your sales funnel, but today we’re going to go a bit deeper and talk about how your content affects your funnel. We spoke with Melissa Berrios on a recent episode of Rogue Creators, and she shared a ton of valuable insights regarding how businesses can integrate intentional content into their sales funnel.


Melissa is the founder of Melissa Berrios Consulting and Virtualmente Libre, LLC., where she helps entrepreneurs improve their online presence to build engaged audiences and communities and generate leads. Check out what she had to say about leveraging content in your sales funnel:


Content as Your Storefront

Often, when we talk with some of our more traditional and old-school clients, they are concerned about the ROI of quality content and social media marketing. How does it actually improve sales?


Online consumers cannot window-shop as they would with brick-and-mortar shops, but your content can function similarly. Just as a storefront or window display catches shoppers’ attention and lures them in, your content should be engaging and drawing online shoppers to your website.


If you don’t have content that is irresistible to your customers, content that is valuable to them, content that is going to position yourself as an expert in the industry, people are never going to buy.” (17:27)


While you can’t always track if an Instagram post or Youtube video led directly to a sale, your content’s ROI is found in its effectiveness at grabbing consumers’ attention, just as a storefront would.


Building a Sales Funnel that Works

Unfortunately, most sales funnels aren’t as simple as merely posting good, engaging content and then seeing multitudes of sales. You have to draw people in and convert them to customers, and this takes a plan.


We just don’t create content for the sake of having something posted or having something out there. There needs to be intention with each piece of content that you put out there. And you need to know what the end result is before you really think about posting anything or creating anything. You need to understand what the end result is – what the trajectory is that you want the customer to take. And then from there, you create and you strategize.” (19:33)


Melissa says there are three stages to a quality sales funnel: awareness, consideration, and conversion. Where does each piece of your content lead your audience?


Melissa encourages her clients to plan out three layers of content. In the first layer, you should introduce yourself and prove your knowledge. You can do this through how-tos and other educational content. Your audience must believe in your knowledge!


In the second phase, you want to inspire your audience with what we’ll call hope content. You want them to believe that they can achieve their goal. Many people do this by telling their own success stories or the stories of their clients.


The final layer of content is the conviction content. Here, you’ll talk about why you believe in your product or service, and you can provide data that backs it up. You want to prove yourself as an expert in your field!


“You’re positioning yourself as an expert – as a leader – and then you’re moving them [towards] considering to be your client or customers. So when you’re ready to do a conversion event, when you’re ready to launch a product, they’re going to be waiting in line to get whatever it is that you’re going to offer.” (22:22)


Are you ready to make content to use in your sales funnel? Schedule a call with us today!


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