Host: Bryan Fittin & Loren Lewis
On this episode Bryan and Loren are solo and looking forward to 2020, what are the marketing trends coming in the new year.
[00:01:10] – What are you obsessed with this week? Bryan – Onyx branded insulated fellow mug Loren – Markham and Fitz chocolate
[00:04:20] – Social media trends for 2020 [00:05:13] – Most popular platforms and what to know about them [00:14:11] – What trends are coming in the new year [00:18:57] – Ephemeral content [00:21:34] – Video continues to be king [00:24:18] – Messenger Bots [00:26:06] – Customer service on Social Media platforms [00:33:19] – Final thoughts [00:34:00] – Rapid Fire Questions
Quotes from the Episode:
“Facebook reaches approximately 97% of people between the ages of 18-37 and each person spends more than 1000 minutes a month on the site.” [00:06:08]
[on Tik Tok] “Make sure that you post those 5 videos, don’t do 1 and then stop, you need to do 1 almost every single day or every 48 hours because after that time the algorithm with understand who you are and what you’re presenting and it will let you know what people to get in front of.” [00:16:56]
“By 2022, 82% of all online content will be video content. This clearly shows how important it is to start utilizing video content to stay relevant in the social media domain. If you are not currently creating videos, it’s time that you include it in your content strategy. In the near future videos will dominate social media and anyone who doesn’t realize that will have a tough time.” [00:21:41]
“You can sometimes get too attached to your “Like” account where it becomes a vanity metric….You really should be focused on the content that you’re producing and are you engaging with your customers.” [00:28:14]
“75% of people say they trust their employers to do what’s right more than the government, media or business in general. What a lot of the push was is that employees are looking stay with companies that have genuine purpose and are making a difference within their communities and that have CEO’s that are actively speaking into their social media accounts and showing their value and their purpose.” [00:29:20]
Links:
Markham and Fitz – https://markhamandfitz.com
Social Media:
Bryan Fittin https://www.instagram.com/heybryanhey/ Loren Lewis https://www.instagram.com/thislovelylewislife/
