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Podfade... It's a real thing!





Summary

In this episode of Rogue Creators, Bryan Fittin and Loren Lewis discuss one of Bryan’s favorite topics: Podfade – it’s a real thing. If you’ve listened to more than one episode of Rogue Creators, you are sure to have heard Bryan mention podfade, and he was nothing short of stoked to talk about it today. The duo breaks down the concept, what causes it, and how you can avoid it. Don’t miss out on these helpful tips to prevent becoming podfade’s next victim!


Shownotes

(1:34) What are you obsessed with?

(4:35) What is podfade?

(7:58) What causes podfade?

(11:28) How can you avoid podfade?

(14:41) Bonus tip!

(17:04) Rapid Fire


Links

Bryan Fittin

Loren Lewis


Quotes

There are some amazing podcasts out there, but finding 52 ideas if you’re a weekly podcast is really a log more difficult than you would think.” (9:07)


[Having a podcast] takes a lot of discipline and time-management to be able to record, to edit, to produce, and then if you want your podcast to be found, you need to produce content for people to actually find your podcast. That’s a huge job.” (10:26)


“[Batch recording] helps us stay ahead of the game, because guess what. Even when you batch record, those episodes run out and you need to make sure that you’re consistently recording.” (12:13)


Do the fun stuff. If you enjoy interviewing people, do that upfront and then pay to have somebody else do [your editing].” (12:37)


Podfade, it’s a real thing!


If you’ve ever listened to an episode of Rogue Creators, you’ve likely heard Bryan say some variation of that statement. In a recent episode of Rogue Creators, Bryan Fittin and Loren Lewis took a few minutes to break down what podfade is, why it happens, and how you can protect yourself from being its next victim. Here’s what you need to know:


Podfade: What is it?

Simply put, podfade occurs when a podcast creator abruptly and unexpectedly stops putting out new episodes. You’ve likely noticed this with podcasts that you used to listen to. Maybe they were posting new episodes weekly, but then they became more sporadic, eventually stopping altogether. On the other hand, they might have maintained their pace before taking a break at the end of a season, never to return again.


Most commonly, this occurs around the 8-10 episode mark, and it ends more podcasts than one might expect. According to Buzzsprout, roughly 27,000 podcasts stopped releasing content in 2019, and 75% of podcasts that started in 2018 had stopped production by 2020. Podfade is no joke, and if you don’t prepare yourself, you might be its next victim.

What Causes Podfade?

While most podcasters don’t talk about it, creating a podcast can be difficult, time-consuming work. If you want to produce a high-quality podcast, you’ll spend hours prepping, recording, editing, and promoting every episode.


[Having a podcast] takes a lot of discipline and time-management to be able to record, to edit, to produce, and then if you want your podcast to be found, you need to produce content for people to actually find your podcast. That’s a huge job.” (10:26)


One common mistake that leads to podfade is having unrealistic expectations. We talk with podcasters regularly that want to have 1,000,000 downloads and become the next Joe Rogan, but that isn’t realistic for most people. Suppose you want a podcast to market your business. In that case, there might not even be 1,000,000 people in your industry, and we recommend highly targeting your audience rather than trying to reach too many people and diluting your content.


Another thing that leads to podfade is a lack of content. When we onboard a new client, we help them produce 52 different ideas for episodes. The reason for this is that most people can come up with ten great episode prompts, but then they burn out and struggle to think of new content for future episodes.


There are some amazing podcasts out there, but finding 52 ideas if you’re a weekly podcast is really a log more difficult than you would think.” (9:07)


How Can You Avoid Podfade?

Okay, so you’re convinced that podfade is real, and it might be coming for you next; what can you do about it? Mostly, avoiding podfade comes down to preparation and outsourcing. As we said, we recommend that hosts of weekly podcasts come up with 52 episode ideas before ever hitting the record button.


One rule that we encourage our clients to follow is the four pillar rule. Come up with four pillars of content to discuss on their shows and focus on one each week. By rotating pillars weekly, they stay focused while also creating a monthly schedule that is easy to follow.


We also recommend that our clients practice batch recording. We often follow the same practice, as it allows us to generate up to a month’s worth of content in a single day.


“[Batch recording] helps us stay ahead of the game, because guess what. Even when you batch record, those episodes run out and you need to make sure that you’re consistently recording.” (12:13)


Our last suggestion in your fight against podfade is to outsource your editing and backend work. Podcasters often get excited at the idea of editing their show, but they burn out after a few episodes. Try hiring editors or an agency like us to take care of the dirty work so that you can focus on the fun stuff!


Do the fun stuff. If you enjoy interviewing people, do that upfront and then pay to have somebody else do [your editing].” (12:37)


Do you need help in your fight against podfade? Schedule a call with us today!