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Pinterest for Business: What You Need to Know

Updated: Jun 29



In this episode of Rogue Creators, Gaonou Lo joins Bryan Fittin and Loren Lewis to give a crash course on successfully integrating Pinterest into your social media marketing strategy. Gaonou, the Social Media Manager at Soapbox Influence, has her master’s degree in social media marketing, so it’s safe to say that she knows a thing or two about Pinterest’s importance. Tune in to hear about who is using Pinterest, how your brand can benefit from the platform, and how Gaonou ended up on a billboard in Times Square!


Shownotes


(1:31) What are you obsessed with?

(5:55) Introducing Gaonou

(10:44) Who can benefit from utilizing Pinterest?

(12:28) Myths about Pinterest

(13:56) Video on Pinterest

(15:42) Building a successful Pinterest strategy

(17:34) How do you drive people to your long-form content?

(19:42) Paid advertising on Pinterest

(21:32) What’s next for Gaonou?

(24:42) Rapid Fire


Links


Bryan Fittin

Loren Lewis

Gaonou Lo


Quotes


I think Pinterest is the perfect search engine social media platform for content creators and businesses to repurpose their content, whether that’s on Instagram or Facebook. I feel like Pinterest isn’t the first social media platform you go to, but it’s like the second.” (11:12)


A lot of marketers think that Pinterest is for young people – It’s not. It services a lot of demographics.” (12:52)


You just don’t want to put out any photo and any video [on Pinterest]. You really have to make sure you’re telling a story, and you want to have a hook in it so that the person that is looking at the content will want to click for more.” (13:10)


Video is the king of content right now. It is literally driving so much traffic to brands’ websites and their social media accounts.” (14:27)


Paid advertisement is such a huge part of social media. Of course, you can grow organically, but at the end of the day, I feel like paid media will always be the helper to get you a step forward.” (16:34)


The rule of thumb is to pin 5-12 pins a day to kind of keep your account active so that your users are coming back to see what you’re pinning and drawing inspiration from you.” (17:20)


Paid media is not too hard on Pinterest. And like I said, you just really have to have a strategy with it and make sure that you’re constantly pinning, even if you have paid media running too.” (20:40)


Are you using Pinterest as a part of your brand’s social media strategy? While it is often miscast exclusively as a place for Millenials to find new recipes and track fashion trends, Pinterest deserves to play a critical role in your marketing efforts.

The platform has started popping up in strategy sessions with a few of our clients, so we asked Gaonou Lo to share her knowledge on an episode of Rogue Creators. Gaonou has her master’s degree in social media marketing, and she is the Social Media Manager at Soapbox Influence – her authority on the subject comes without question.


She gives a crash course on Pinterest – Who is using it? What does a successful Pinterest strategy look like?


Who is using Pinterest?


Everyone! The platform initially had a reputation for being directed towards women, but that isn’t true today. While they might be hesitant to admit to it, many men use Pinterest to research their hobbies – Next time you see Bryan, ask him about his motorcycle board!


A lot of marketers think that Pinterest is for young people – It’s not. It services a lot of demographics.” (12:52)


Are you unsure about whether or not Pinterest is a good fit for your brand’s marketing strategy? We see Pinterest as the ideal second platform for your content. It is optimal for repurposed content from Facebook or Instagram, as its search engine integration works well for content creators and businesses.


I think Pinterest is the perfect search engine social media platform for content creators and businesses to repurpose their content, whether that’s on Instagram or Facebook. I feel like Pinterest isn’t the first social media platform you go to, but it’s like the second.” (11:12)


What does a successful Pinterest strategy look like?



The strategy behind Pinterest will be different for each brand, but the skeleton is likely to be the same for most businesses. One of the keys to an effective Pinterest strategy is keeping your account active. Pinning content will keep you in front of your audience and on their mind.



The rule of thumb is to pin 5-12 pins a day to kind of keep your account active so that your users are coming back to see what you’re pinning and drawing inspiration from you.” (17:20)

As for most social media platforms at the moment, video is the number one way to engage with your audience. We preach this constantly, and we will continue to until it becomes untrue. If you want to reach a new audience, you need to be utilizing video!


Video is the king of content right now. It is literally driving so much traffic to brands’ websites and their social media accounts.” (14:27)

Video is a vital cornerstone of your content strategy, but you can’t merely use any video – You must have a plan. You must draw in your viewers with a hook, and you must include a call to action. Consider your videos on Pinterest to be like commercials; their purpose is to drive traffic back to your long-form content.


You just don’t want to put out any photo and any video [on Pinterest]. You really have to make sure you’re telling a story, and you want to have a hook in it so that the person that is looking at the content will want to click for more.” (13:10)

How will you integrate Pinterest into your content strategy?


Are you interested in growing your social media marketing strategy?

Schedule a call with us today!