Overcoming Your Fear of Going Live
When you think of facing fears, what comes to mind? Skydiving? Public Speaking? Going live is a fantastic marketing tool, but can seem daunting to those who are camera shy. Here are our top 10 tips that make going live one of the best ways to interact with your audience; not one of the most terrifying.
First things first - understand why you are uncomfortable, so you can confront it. If the thought of looking at yourself or hearing your own voice makes you squirm, read up on why your mind and body react the way they do. As Wisteria puts it, “As social creatures, we're hardwired to worry about our reputation and how others perceive us. The decision our brain makes to determine whether or not a situation is stressful is made by sensory input and processing. And for most people, the danger of blowing their lines when they're going live is enough to trigger a fight or flight response.”
Next, know that people do not care if you have it all together. If anything, it makes you look more authentic and relatable. You are your own worst critic. Nobody will care about how smooth you say your lines or how you look in that shirt more than you do.
Also realize that there is no perfect live. Technical issues happen. Messing up a line happens. “People don't want to see a professional, they don't want to see a news anchor. They want to see you.” Showing your imperfections will lead you to authentic interactions.
Breathe. We so often get nervous and somehow forget our most basic life function.
On a more technical note, don’t look directly into the camera! The best place to look is right above your camera lens. Much like looking in the middle of someone’s forehead, this helps you avoid the awkward feeling of staring straight into someone’s soul.
Practice makes perfect! If you are nervous that you won’t know what to say in the moment, work on saying things beforehand. Don’t throw caution to the wind when working on what to say, but remember that if you convince yourself you’ll mess us, you’re sure to.
That saying “If you look good, you feel good,” is true! Wear what makes you feel confident. It will be much easier to stay focused when you are not worried about how your shirt looks every time you move on camera.
Don’t forget to set an outline of what you’ll be saying. Working a 3 point approach gives your audience a simple, graspable takeaway. Also, set a time you want to aim for. Fifteen to twenty minute lives have been found to have the most engagement.
Keep your eyes on the prize: your audience! Discuss topics that are relevant to your purpose and your audience’s interest. “It takes time to build that community, that audience that really cares and that they would even trust you with their time.” After all, the goal of your live should be to engage with them.
Last but not least, prepare for mistakes. Like aforementioned, there is no perfect live. When mistakes do end up happening, let them roll off. Even the pros have bad days. These moments only further signal to your audience that you are human.
Going live can be a walk in the park, even for those who may not have felt all that confident not too long ago. With these tips, you’ll be sure to keep your audience engaged and your stress level low.
[00:05:45] What are you obsessed with?
Loren: Valentine’s Date Night Card from Mom
[00:10:06] Why should you go live?
[00:11:26] Psychology & Biology of Fear in Going Live
[00:19:39] Common Fears of Going Live
[00:33:39] Top 10 Going Live Fears
[00:46:45] Rapid Fire Questions
“As social creatures, we're hardwired to worry about our reputation and how others perceive us. The decision our brain makes to determine whether or not a situation is stressful is made by sensory input and processing. And for most people, the danger of blowing their lines when they're going live is enough to trigger a fight or flight response.” [00:15:58]
“People don't want to see a professional, they don't want to see a news anchor. They want to see you.” [00:20:55]
“It takes time to build that community, that audience that really cares and that they would even trust you with their time.” [00:25:23]