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Mastering The Art of Sales Through Video with Josh Fedie




Summary

In this episode of Rogue Creators, Bryan Fittin and Loren Lewis talk with Josh Fedie, the Founder and CEO of SalesReach. Josh is a huge advocate for integrating video into your sales strategy, and SalesReach helps you accomplish that with ease. Bryan, Loren, and Josh talk about jumping in front of the camera, providing value for your prospective customers, and why keeping it short is best. You don’t want to miss out on this value-packed episode!


Shownotes

(2:31) What are you obsessed with?

(7:21) Introducing Josh Fedie and SalesReach

(14:43) How does video close sales?

(21:48) Content creation generating leads

(29:30) Advice for integrating video

(36:20) What’s next for SalesReach?

(43:31) Wrap up

(45:41) Rapid Fire


Links

Bryan Fittin

Loren Lewis

Josh Fedie

SalesReach


Quotes

If you don’t feel comfortable making videos, I promise you, if you just start, you’re going to find that it’s a lot easier than you ever though it was going to be.” (16:15)


The more deliberate you can be about explaining, here’s what I need you to do next, and here’s how easy I’ve made it to do that next thing – That’s where you’re going to really start winning and getting the responses you want.” (18:23)


Once these other customer-facing teams are engaging with these prospects and customers, they need more help to keep bringing more value throughout.” (23:52)


There’s so many ways to do this stuff more effectively. It’s not the tool, it’s you. You just have to be willing to be more creative in your process – and lucky for most sales professionals and other people in a customer-facing role, being creative is something that a lot of highly successful people in that space are actually good at.” (35:28)


I think the second we start really, truly thinking about what experience am I creating around this sale for my buyer – if we really think about that, that’s when we start really, truly refining our process and getting out of the things that we did 12 months ago that were successful but aren’t anymore.” (35:54)


Mastering The Art of Sales Through Video with Josh Fedie
If you’ve been around here much, you know we love to talk about integrating content into your sales funnel. Whether it’s video, copy, podcasts, infographics, or your social media profiles, we are passionate about utilizing these mediums to drive your sales. Josh Fedie, Founder and CEO of SalesReach, recently joined Bryan and Loren on an episode of Rogue Creators to talk about incorporating video into your sales strategy. Here are a few tips he shared!

Stay Focused

We’ve all seen videos that make us cringe – you know the ones. The person on screen can’t seem to get to their point. They’re rambling about nonsense, and they make wrapping up the video feel next to impossible. Our first tip for incorporating video into your sales strategy is to stay focused!


The more deliberate you can be about explaining, here’s what I need you to do next, and here’s how easy I’ve made it to do that next thing – That’s where you’re going to really start winning and getting the responses you want.” (18:23)


Some people are afraid of being direct, but this approach works rather well through video. Give your pitch and then tell the viewer exactly what you need them to do next – give them instructions and guide them through their next steps.


Along with this, you must keep your videos short! Your prospective clients don’t want to watch 5-minute long videos – they don’t even want to watch 3-minute long videos. Try to keep your videos under 90 seconds, and if you can get them down to 60 seconds, you’re a pro.


Stop Checking In

How often do you have to tell a sales representative that you’ll reach out when you need them? They’re continually calling you to check-in and see if you need anything, but nothing ever changes. You’re still mulling over your decision to purchase their product, and you don’t need someone reaching out every third day, rushing your decision.


I think the second we start really, truly thinking about what experience am I creating around this sale for my buyer – if we really think about that, that’s when we start really, truly refining our process and getting out of the things that we did 12 months ago that were successful but aren’t anymore.” (35:54)


The choice to add value for your customers is crucial, and it doesn’t always have to be through a discount code. This whole process would be different if the sales rep reached out with helpful information regarding your decision. Rather than checking in with your prospective customers, send them a podcast or article related to the last conversation you had. By continually offering them value, they’ll begin to trust you and look to buy from you.


Once these other customer-facing teams are engaging with these prospects and customers, they need more help to keep bringing more value throughout.” (23:52)


Getting in Front of the Camera

Now that you understand how video can generate increased sales, it’s time to get in front of the camera. This comes naturally to some, but it is paralyzing for others. Don’t worry; it’s easier than you might think.


If you don’t feel comfortable making videos, I promise you, if you just start, you’re going to find that it’s a lot easier than you ever though it was going to be.” (16:15)


Simply stepping in front of the camera is a great way to calm your nerves. Once you record a video or two, you’ll see it doesn’t have to be so scary. And the best part is this: You can record a video without sending it to anyone! Try recording 5 or 10 practice videos to get comfortable and finalize your script. Watch the videos back and take notes on what you wish was different.


There’s so many ways to do this stuff more effectively. It’s not the tool, it’s you. You just have to be willing to be more creative in your process – and lucky for most sales professionals and other people in a customer-facing role, being creative is something that a lot of highly successful people in that space are actually good at.” (35:28)


In the end, you don’t always need fancy recording equipment and editing software to utilize video successfully. Try recording into your phone. Use the screen-record function on your desktop. All of it works, and the chances are that it will help you land your next big sale!



Are you interested in creating more video content for your business? Contact us today!