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  • Bryan Fittin

In the Know - May 2021



In this episode of Rogue Creators, Bryan Fittin and Loren Lewis talk about the month’s hottest digital marketing and social media trends. Staying on top of the trends is a perfect way to stay relevant and gain organic traction with a new audience! They discuss the TikTok Business Creative Hub, Instagram Story Drafts, Facebook’s newest audio features, Youtube’s upgraded analytics reporting, and LinkedIn Creator Mode. You don’t want to miss this episode!


Shownotes

(1:58) What are you obsessed with?

(5:10) TikTok Business Creative Hub

(9:05) Instagram Story Drafts

(11:49) Boombox

(17:57) YouTube’s New Analytics

(23:30) LinkedIn Creator Mode

(30:43) Rapid Fire


Links

Bryan Fittin

Loren Lewis

TikTok Business Creative Hub

Gadgets360 on Instagram Story Drafts

TechCrunch on Boombox

New YouTube Analytics

Quotes

Most of the platforms are just like ‘upload whatever, we’re just going to take your money’ – specifically Facebook, they’re very much like that. And so you have to kind of create your own ad around it. But with TikTok, it’s almost like they’re giving you the tools to really make something awesome with it.” (6:07)


I think there’s going to be a lot of businesses that will be able to use this to actually plan out some content. I know for me, that would be really great to save some stories just to quickly save time.” (9:47)


I think that’s where it comes in for us. I’m really interested to see if they make it an attractive player that you can actually play in Facebook.” (13:58)


It’s hard to get people off of a platform onto something else. And so Instagram has done a great job of doing this with Spotify, and this could be a big feature with Facebook if they’re actually able to subscribe on Facebook to your podcast – holy moly – that would be really fantastic.” (16:59)


In old YouTube, you could not look at, say I want to know in 2018 how many subscribers did I have at that point? You couldn’t know that data. And so now, they’ve allowed you to basically look back and go, okay, I can actually see my growth patterns and look at my subscriber counts.” (19:26)


So instead of you having to go down and read about their bio, you can click on their profile picture and it’s them talking about who they are.” (28:34)



Keeping up with the latest digital marketing and social media trends can be daunting, but it’s essential to staying relevant. Knowing what each platform is promoting is one of the best ways to gain organic traction with your content, so what’s stopping you from making content that social media platforms want to push in front of new audiences?


Here’s what you need to know for May 2021!


TikTok Business Creative Hub

TikTok recently announced the unveiling of its Business Creative Hub, which is designed to help your business grow its audience! If you have a TikTok business account, you’ll be able to use the Business Creative Hub to see what’s trending, get tips on creation practices, and see other users similar to yourself.


Most of the platforms are just like ‘upload whatever, we’re just going to take your money’ – specifically Facebook, they’re very much like that. And so you have to kind of create your own ad around it. But with TikTok, it’s almost like they’re giving you the tools to really make something awesome with it.” (6:07)


Instagram Stories Drafts

Instagram recently announced an update that users have been begging for: Instagram Stories Drafts. Soon, you’ll be able to work on an Instagram story and save it to post later! Whether you’re making intricate stories with several stickers or scheduling content for later, this is a much-needed addition to the platform. We know that our schedulers are stoked for the update!


I think there’s going to be a lot of businesses that will be able to use this to actually plan out some content. I know for me, that would be really great to save some stories just to quickly save time.” (9:47)


Facebook’s Boombox Project

Facebook CEO Mark Zuckerberg recently talked about wanting to make audio a first-class media form, and he’s backing it up with the addition of Boombox. Facebook is partnering with Spotify on the new feature, which will allow users to listen to music and podcasts through Facebook’s website.


I think that’s where it comes in for us. I’m really interested to see if they make it an attractive player that you can actually play in Facebook.” (13:58)


Here at Go Rogue X, we see this as a fantastic opportunity to grow your listenership. Removing the necessity of changing platforms makes it significantly easier for new listeners to check out your show.


It’s hard to get people off of a platform onto something else. And so Instagram has done a great job of doing this with Spotify, and this could be a big feature with Facebook if they’re actually able to subscribe on Facebook to your podcast – holy moly – that would be really fantastic.” (16:59)


New YouTube Analytics

Analytics aren’t the sexiest subject, but they are necessary for growing your audience. You need to know where people tune in from, how much of each video they watch, when they like to watch, and so much more. Finally, YouTube is offering better stats and analytics for its users!


One of the upgrades is cumulative subs, which allows you to see how your subscriber numbers have grown over time.


In old YouTube, you could not look at, say I want to know in 2018 how many subscribers did I have at that point? You couldn’t know that data. And so now, they’ve allowed you to basically look back and go, okay, I can actually see my growth patterns and look at my subscriber counts.” (19:26)


The website is also introducing living room impressions, which show you how many people are watching from their television rather than their phone or computer. If a large portion of your subscribers is watching on a TV, you’ll want to make sure that your video quality is top-notch!


LinkedIn Creator Mode

The trend we are most excited about this month is LinkedIn Creator Mode. The new feature allows users to follow one another rather than going through the traditional means of connecting. You can see other users’ content in a more simplified form, and we love it!


The platform is also continuing its turn towards video with video cover stories. These cover stories allow users to record video descriptions of themselves rather than writing a bio. We are constantly promoting the use of video content, and we think this is a compelling way to make a personal connection with people who are viewing your profile.


So instead of you having to go down and read about their bio, you can click on their profile picture and it’s them talking about who they are.” (28:34)


As always, please let us know what you think of these new features and how you are using them!