Welcome to another episode of Rogue Creators! This week, Bryan and Loren discuss everything you need to know about what is new in digital marketing in December 2020. They cover new features in Spotify, LinkedIn, TikTok, and Wistia. Plus, they talk about how the digital marketing world is shifting towards influencers and user-generated content. You do not want to miss out on this week’s episode!
Shownotes
(00:24) Intro
(1:55) What are you obsessed with?
(6:12) Spotify stories
(9:48) LinkedIn stories
(14:28) Extended TikTok videos
(17:27) Wistia podcast hosting
(20:21) User-generated content
Links
Quotes
“If you are a podcaster, in particular, you need to be watching what Spotify is doing, because they are a real powerhouse in the industry. They’re really pushing what Spotify can do, and I’m excited.” (7:55)
“They are, like crazy, getting people to try to interact with these stories. You can get so much exposure right now for your business on LinkedIn, just by using one of their new features.” (14:01)
In the Know- December Edition
Do you have a difficult time keeping up with the ever-changing world of digital marketing? We’ve got you covered. Here is what you need to know for December 2020:
Spotify Stories
Like many social media platforms, Spotify has decided to dip its toe into the world of stories. The music and podcast streaming platform is auditioning this new format on its Holiday Hits playlist, hosting several short video clips of the featured artists sharing insights into the holiday season. This format has the potential to be a useful tool for artists and podcasters to reach their audiences in new ways. As we often discuss, stories are a terrific way to capture your audience’s attention and give them something they crave: a behind-the-scenes look into your creative process.
“If you are a podcaster, in particular, you need to be watching what Spotify is doing, because they are a real powerhouse in the industry. They’re really pushing what Spotify can do, and I’m excited.” (7:55)
LinkedIn Stories
Similar to Spotify, LinkedIn has also recently rolled out its version of stories. While LinkedIn is not the first to enter the world of stories, it is pioneering stories in the world of business. This offers a unique way of networking and generating business. One of the most useful features is the ability to see who has seen your stories. This is helpful, as it offers more information into who is interested in your business and who you should be marketing towards. One con related to LinkedIn stories is the lack of options within the new feature. With the limited number of stickers, poor choice of fonts, and lack of location tagging, content creators might find themselves confined to more basic content.
While there are cons, we encourage people who are active on LinkedIn to try out these stories. When social media platforms roll out new features, they heavily promote the features, giving a lot of facetime to those who experiment with the features first.
“They are, like crazy, getting people to try to interact with these stories. You can get so much exposure right now for your business on LinkedIn, just by using one of their new features.” (14:01)
TikTok
While many other social media platforms are emphasizing shorter, story-style videos, TikTok is experimenting with extending the length of their standard videos. In the past, the platform’s videos have been limited to one minute in length, but recently, select accounts have been given the opportunity to make longer, three-minute videos. TikTok is not often associated with business, but our friends at American Estates have seen significant success using TikTok as a marketing platform. We always encourage our clients to follow American Estates’ lead and explore non-traditional platforms for marketing. For more information on how American Estates became TikTok famous, click here.
Wistia
You might already be familiar with Wistia as a video hosting platform that provides extensive analytics on audience and viewers, but you may not know that they are launching a podcast hosting service as well. The platform will send your audio on to other platforms such as Spotify, Apple Podcasts, Stitcher, and anywhere else you listen to podcasts. While the platform seems a little clunky initially, it provides such great analytics that it might convince you to switch hosting platforms.
User-Generated Content
User-generated content is content such as photos, videos, graphics, etc., created by independent users rather than brands. Companies can share this content from their profiles to use for marketing purposes. Companies have recently begun to put out color palettes and templates, encouraging individuals to create more user-generated content. This is significant, as it shows that many businesses are leaning more heavily into influencer marketing strategies, which are often less expensive and more genuine than larger, traditional marketing strategies. For more information on influencer marketing, check out the episodes we did with Soapbox Influence and Branches Mission Lab.
