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In The Know: August Edition





Summary

On this episode of Rogue Creators, Bryan Fittin and Loren Lewis are back with another In the Know episode! The pair discusses Apple announcing that it will fix its podcast bug, Spotify benefiting from Apple’s podcasting struggles, and Twitter’s upcoming shopping feature. Check out this episode to ensure that you are up-to-date with all of the latest trends in digital marketing!


Shownotes

(1:20) What are you obsessed with?

(5:29) Apple Podcasting Bug

(11:11) Spotify Podcast Ad Revenue Skyrockets 627%

(14:53) Twitter Testing New Shopping Feature

(19:46) Rapid Fire


Links

Bryan Fittin

Loren Lewis

Vulture on Apple Podcasts

TechCrunch on Spotify's Ad Revenue

JCK on Twitter's New Shopping Feature


Quotes

The big news is that Apple [is fixing] this [automatic download] issue. So, if you are a podcast out there, you should be able to see your downloads increase again, as long as people are interacting with your show.” (10:13)


Spotify is stepping up its podcasting game, and they have made that pretty clear. They’re not holding back.” (12:25)


So if you’re a podcaster and you don’t have your podcast on Spotify, you really need to, because a lot of people are making decisions...on what player is the best. And obviously, as we’ve been describing, Apple and Spotify have been battling it out, but Spotify has really been working hard to improve that podcasting experience.” (12:57)


It is really cool to see how people...are trying to make your shopping experience not just like shopping on Amazon, but a lot more engaging, a lot more social. And so Twitter is trying its hand at this. It’s something to definitely pay attention to, especially if you’re in the eCommerce space.” (17:19)


In The Know: August Edition

Guess what! We’re back with another In the Know episode of Rogue Creators! We know how difficult it is to stay up to date with the latest trends in digital marketing, which is why our team keeps up with everything for you. Let’s get into what you need to know for August 2021.


Apple Podcasting Bug

As we discussed in a previous In the Know episode, Apple recently updated its podcast player, causing loads of problems for podcast hosts. Basically, earlier versions of the player automatically downloaded episodes from shows that listeners were subscribed to. The update changed this setting, causing listeners not to realize that there were new episodes released. It also caused download numbers to dip significantly for most shows.


Apple has announced that it will be fixing the issue in iOS 14.7. If you have updated your device to the latest version, you should not be experiencing these issues, and as more users update their phones, you can expect podcast statistics to return to normal.


The big news is that Apple [is fixing] this [automatic download] issue. So, if you are a podcast out there, you should be able to see your downloads increase again, as long as people are interacting with your show.” (10:13)


Spotify Podcast Ad Revenue Skyrockets 627%

As a result of its download bugs, users abandoned Apple Podcasts for other players. One specific podcast player that benefited significantly from this was Spotify, which announced recently that its ad revenue jumped 627% over Q2. While this shouldn’t be wholly attributed to Apple’s problems, it seems clear that they played a role in Spotify’s rise.


Spotify is stepping up its podcasting game, and they have made that pretty clear. They’re not holding back.” (12:25)


Spotify has been emphasizing its podcast player in recent months, and it has risen as a legitimate challenger to Apple as the primary player for consumers. It is critical that podcasters follow these trends, as it tells them where they should be posting their shows. Now is a fantastic opportunity to gain organic traction as Spotify promotes podcasts within its platform.


So if you’re a podcaster and you don’t have your podcast on Spotify, you really need to, because a lot of people are making decisions...on what player is the best. And obviously, as we’ve been describing, Apple and Spotify have been battling it out, but Spotify has really been working hard to improve that podcasting experience.” (12:57)


Twitter Testing New Shopping Feature

We’ve talked at length about Instagram promoting its social selling features and how it has changed the game for eCommerce brands. Now, Twitter is deciding to join the movement. The social media platform announced recently that it would be rolling out a shopping feature through its website, allowing users to purchase directly through the Twitter app.


If you are an eCommerce store owner or advertising agency, this trend is crucial to follow, as it can dramatically impact the eCommerce space.


It is really cool to see how people...are trying to make your shopping experience not just like shopping on Amazon, but a lot more engaging, a lot more social. And so Twitter is trying its hand at this. It’s something to definitely pay attention to, especially if you’re in the eCommerce space.” (17:19)


That said, Twitter has been known to give up on new features rather quickly. We’re looking at you, Fleets.


Of course, we hope this shopping feature stays around for the long haul, and we are excited to see what new possibilities it will lead to.


Are you interested in starting a podcast to promote your brand? Schedule a call with us today!