• Bryan Fittin

How to Successfully Grow a Niche Podcast

Updated: Apr 13, 2020

Host: Bryan Fittin & Loren Lewis

Guest: Shawn Black

On this episode Bryan and Loren are joined by Shawn Black from CGP Construction and host of the FM Evolution podcast.

[00:01:59] - Subject of the episode “Podcasting for a Niche Audience”

[00:02:18] - What are you obsessed with this week?

- Shawn - Jack Ryan

- Loren - Jack Ryan

- Bryan - Mindhunter

[00:05:40] - The story behind the FM Evolution podcast

[00:08:37] - Who is the FM Evolution audience? - Facilities Managers

- Industry Professionals - Vendors - Event sponsors

[00:15:27] - What has having a podcast done for your business/brand? - Building Credibility

[00:19:01] - Who are some of the past and repeat guests on Fam Evolution?

[00:20:27] - Content ideas

- Innovation is a hot topic to cover on the FM Evolution podcast

[00:22:00] - What is next for you? What do the next five years look like?

- Speaking engagement

- Book based on previous episodes

[00:23:27] - Advice for someone looking to take the leap

[00:27:01] - Rapid Fire questions

Quotes from the episode:

“Podcasts also help to build brand recognition, authority and trust among consumers. With so many people listening they offer a great opportunity for conversations related to specific industries and in this context they build credibility in the podcasters niche.

Further, they get the word out about the podcasters brand to listeners who may never have heard of it before.” [00:13:56]

“It gives us the opportunity to have people get to know who we are as a company and actually get to know the people that work for us and the culture and what’s important to us as a company...we get as much out of it as we get to give.” [00:16:50]

“Write down what you need to do, gather everything together, put a plan on it and execute. [00:24:04]


CGP Maintenance & Construction -

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Bryan Fittin

Loren Lewis

CGP Construction

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