How to Build a Killer Facebook Group
[00:03:15] What are you obsessed with?
Lyndi: Homemaker Chic
Loren: Locke & Key
Bryan: Texas Metal
[00:09:30] About Lyndi
[00:15:15] How do you come up with content?
[00:20:45] How do you stay consistent?
[00:28:40] Transitioning from a single Live, to a regular show
[00:33:35] How do I make my group successful from the start?
[00:43:10] How do you authentically keep people connected?
[00:49:45] Rapid Fire Questions
“Don’t chase the money. It’s all about connecting back to why you started. Tell your story.” [00:13:30]
“I changed a little bit… I am not the person to carry that torch anymore. I love it, but I have a different voice now. When I did, I lost my numbers. That is what I did not want to happen. But what are you going to do? Now, I am slowly building up and I am ok with that.” [00:25:40]
Community looks different for every person, but is the root drive for many creators and consumers. In a world so dependent on social platforms to connect people, it can be a challenge to build authenticity with such communities. Here are 3 ways you can build relationships while creating space for your audience to connect with you and each other.
The content of your posts is so important in reaching your audience. To start, focus in on your ‘why.’ What are you attempting to provide and are your patrons seeking to gain from your platform? By sticking closely to your niche, you should be able to generate plenty of relevant content. Also, keep in mind that your audience doesn’t want to see a fake version of you or your brand. The more open and honest you are with your patrons, the easier it is for them to trust your brand. When it comes to measuring the success of your content, be sure to make a plan and check your progress. Creating an editorial calendar and regularly reviewing analytics once your plan has been in place for a few weeks is a great way to gauge the effectiveness of your posts.
Your audience wants to know what to anticipate. Though an impulsive Facebook Live might be entertaining, a consistent schedule will keep people coming back each week to engage with your content. This includes scheduling a specific day, time, and style of content to release. Instead of sharing whatever you find relevant or interesting, intentionally post content that will engage your audience in a form they are familiar with. This familiarity builds trust and confidence in your brand, as well as giving a sense of unity to consumers.
Cater to a Spectrum
Not everyone interacting with your content will perceive or retain information in the same way. In order to best serve your audience, create content that can be digested easily by multiple types of personalities. For example, consider shifting from only posting photos on your Instagram feed, to posting quotes, videos, stories, etc. One piece of content may not reach your whole audience, but several forms of the same information guarantees that everyone has the ability to interact with the information you want them to absorb. This also means a willingness to try new things. In order to discover what forms of interaction your audience prefers, you have to go out on a limb. These risks can have high rewards if you are willing to try.