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  • Bryan Fittin

Generating Relevant Content with Jerra Nalley Toms of Leisurlist

Updated: Jan 8





On this week’s episode of Rogue Creators, Bryan and Loren chat with Jerra Nalley Toms about her company Leisurlist. Leisurlist is a one-stop-shop for everything you need to know about what to do in Northwest Arkansas. The successful media outlet posts regularly about new restaurants, coffee shops, bars, events, and entertainment happening all over the area. Tune in to hear Bryan, Loren, and Jerra talk about how Jerra transformed an email newsletter into a full-grown business! You do not want to miss out on this episode!


Shownotes

(0:22) Intro

(1:44) What are you obsessed with?

(7:35) Leisurlist’s backstory

(14:40) Leisurlist’s unique design

(20:01) Using social media to give an insider view

(23:45) Generating relevant content

(27:59) Eat, See, Do with Leisurlist

(31:57) What’s next for Leisurlist?

(37:06) Wrapping up

(38:43) Rapid Fire


Links

Bryan Fittin

Loren Lewis

Jerra Nalley Toms

Leisurlist

Leisurlist Instagram

Leisurlist College


Quotes

“We just constantly want to iterate and be that go-to resource. And if you need something that we don’t have, please let us know, and you know, we want to solve that. So we’re constantly asking for feedback. It always helps us.” (13:56)


“We try to customize our content as much as possible for our users. So if they go in, they create an account, they tell us what they’re interested in. We’re going to give them back, you know, events that match their interests.” (16:55)


Generating Relevant Content


If you want to be in the know about new art, restaurants, and events in your area, but you have a difficult time keeping up, you are not alone! Luckily for you (if you live in Northwest Arkansas), Leisurlist is your one-stop-shop to keep you up-to-date on all the important happenings in the Northwest Arkansas area. What initially began as an email newsletter that highlighted life in Northwest Arkansas for Walmart recruiters became the premiere media outlet to discover what to eat, drink, see, and do in Northwest Arkansas. Founded by Jerra Nalley Toms, Leisurlist utilizes its website, app, and social media accounts to keep you in the loop! Here are a few things that set Leisurlist apart:


Intentional Design

If you visit Leisurlist’s app, website, or any of their social media platforms, you will immediately notice a common thread amongst the posts and photos. There is rarely text or graphics posted on the pictures that they post. They have always been very intentional with this, and they want their platform to remain image first, text later. The people at Leisurlist truly set their eyes on highlighting what is going on in their community, and it is quite evident in the content they post.


“We just constantly want to iterate and be that go-to resource. And if you need something that we don’t have, please let us know, and you know, we want to solve that. So we’re constantly asking for feedback. It always helps us.” (13:56)


Giving Insider Views

With Leisurlist, you can always trust that they know what they are talking about, and they partake in what they feature through their platform. Recently, they started a new series where a member of their team takes over the Instagram account to post about what they do on the weekend. Tune in, and you will find exactly what each team member’s favorite coffee shops, restaurants, bars, and weekend entertainment are. Using their platform to post series like this, they provide followers with an insider view into what Northwest Arkansas has to offer.


We try to customize our content as much as possible for our users. So if they go in, they create an account, they tell us what they’re interested in. We’re going to give them back, you know, events that match their interests.” (16:55)


Eat, See, and Do with Leisurlist

If reading blogs and scrolling social media is not how you prefer to digest information, make sure you check out their podcast Eat. See. Do. with Leisurlist on Spotify, Apple, and anywhere else you listen to podcasts! They chat weekly and highlight what is happening in the area. Each episode consists of four segments: What to eat, What to see, What to do, and What is new.


Staying in the loop and knowing what is hip in town doesn’t have to be a chore! Check out Leisurlist to keep up-to-date!

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