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Developing an Effective Content Strategy with Miruna Dragomir of Planable



Summary

In this episode of Rogue Creators, Bryan Fittin and Loren Lewis discuss creating and organizing effective content strategies with Miruna Dragomir from Planable. Planable is a tool that helps marketers and content creators streamline their collaborative social media and content management processes. Tune in for insightful advice on organizing your content, designing your grid, auditing your workflow, and utilizing a platform like Planable!


Use code rogue30 to get 30% off Plannable for 3 months!


Shownotes

(2:09) What are you obsessed with?

(7:56) Introducing Miruna and Planable

(11:08) The benefits of organizing your content

(17:05) Advice for your grid

(21:55) Auditing your process and workflow

(25:37) Social Teams 100

(31:56) Wrap up


Links

Bryan Fittin

Loren Lewis

Rogue Creators Facebook Page

Miruna Dragomir

Planable

Rocket Fuel

Social Teams 100

Use code rogue30 to get 30% off plannable for 3 months!


Quotes

“So [Planable] kind of gives you this one place to collaborate on everything and to visualize everything and then to have the peace of mind that once you’ve gotten the approval and the green light, it’s actually good to go.” (9:00)


“I think, kind of what makes it really, really hard is the multitude of environments in which we keep everything. And the way Plannable can work is that you can pour everything in there from ideas to actual, final posts.” (11:45)


“I think you should have some sort of routine in your strategy. You should know what you aim for to post every week, and how often and what you’re going to talk about...but you should leave a bit of wiggle room for the crazy thoughts, for the experiments.” (18:33)


“If you end up seeing that the copy/pasting from an excel to a spreadsheet or to a publishing tool takes 10 minutes of each person each week, then you realize - how much does that tool cost, for example, and how much time would that save me? And you actually see the ROI. Yeah, the first step I would take is a proper audit of my process and my workflow.” (24:14)


“I think a lot of people have looked at social media like, ‘Oh just hire your niece or nephew. They’re young, just hire them into your company. They’ll run your social media accounts.’ It’s a high-level job that takes a lot of strategy and intentionality….There’s a lot that goes into it.” (29:06)


Blog

Managing a business’s social media accounts is often significantly more complicated than most people expect. From planning and producing attention-grabbing graphics to finally posting your content, there are several moving parts and plenty of opportunities for your work to get lost in the ether. If you work with a team of content creators, these chances only increase if you are not purposeful and calculated with your organizational choices.


Miruna Dragomir, the Marketing Director for Planable, joined Bryan and Loren for this week’s episode of Rogue Creators to talk about using a social media collaboration tool like Planable to develop and organize an effective content strategy for your brand. Let’s take a look at what you need to know.


How Organization Can Help

I’m going to let you in on a little secret: Prioritizing organization will make your workflow more efficient and productive. Alright, so that wasn’t much of a secret, so why don’t social media managers, content creators, and marketers prioritize organization and streamlining workflow?


Working in creative environments, we love to use the creative parts of our brains. We love producing content, and we hate spending time outlining our processes. Let’s be honest; talking about our efficiency and workflow can be boring compared to doing the creative things we love. Planable offers a solution to our problem.


So [Planable] kind of gives you this one place to collaborate on everything and to visualize everything and then to have the peace of mind that once you’ve gotten the approval and the green light, it’s actually good to go.” (9:00)


Rather than planning your content strategy in confusing spreadsheets and losing your work to never-ending email chains, Planable stores your schedules and content and allows for content approval. With a tool like Planable, you can easily access everything from strategies to schedules to content in one streamlined place.


What Should My Grid Look Like?

As you begin to plan and schedule your content weeks in advance, it becomes easier to build a cohesive grid for your social media profiles. Many brands prefer unified, aesthetically pleasing grids that are “on-brand” for their business and branding. But, how strict should your guidelines be for your grid?


The answer is disappointing but true: It depends on the brand. Miruna says that a combination of sticking to your guidelines and experimenting with different ideas often makes for the best grids.


I think you should have some sort of routine in your strategy. You should know what you aim for to post every week, and how often and what you’re going to talk about...but you should leave a bit of wiggle room for the crazy thoughts, for the experiments.” (18:33)


For most brands, having a designated strategy involving purposeful content and aesthetic choices like a color scheme is adequate. Some brands prefer to work within templates, but others see quite a bit of success experimenting with different content styles. As long as you have a clear plan, you are likely to be successful.


Auditing Your Process

Paying money for a platform that optimizes organization and efficiency isn’t always fun, but the benefits usually outweigh the cost. Miruna recommends taking the time to audit your process and see how your workflow truly looks.


As creatives, we are so often bored by conversation revolving around processes that we don’t realize how inefficient we can be. Try keeping track of how much time you spend on every action for a week. Record the amount of time you devote to forwarding content to your creators, copying information from spreadsheets, and uploading content to post. It might seem daunting, but it will likely point out the inefficiencies in your system.


If you end up seeing that the copy/pasting from an excel to a spreadsheet or to a publishing tool takes 10 minutes of each person each week, then you realize - how much does that tool cost, for example, and how much time would that save me? And you actually see the ROI. Yeah, the first step I would take is a proper audit of my process and my workflow.” (24:14)


Streamline your content marketing strategy today!


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