Welcome to the 100th episode of Rogue Creators! To celebrate this milestone, Bryan Fittin and Loren Lewis take a trip through some of their favorite episodes so far. In episode 49, C.R. Braniff drops some serious knowledge about growing your audience in a niche market. They look at episode 36, where A.J Wilcox talked about how to go viral on LinkedIn. In episode 44, Nichole Hamilton teaches you how to run a podcast on your own successfully. In episode 86, Randy Wilburn talked about growing your podcast and where the podcasting industry is headed. Thank you for joining us on our journey to 100 episodes – we hope you’ll join us for the next 100!
Shownotes
(0:50) Welcome to our 100th episode!
(2:45) Growing a niche audience with C.R. Braniff
(5:44) Being genuine on LinkedIn with A.J. Wilcox
(9:18) Recording solo shows with Nichole Hamilton
(13:05) How will podcasts evolve with Randy Wilburn
(18:50) What’s next for Rogue Creators?
(21:43) Rapid Fire
Links
Episode 44 with Nichole Hamilton
Quotes
“[Once you’ve identified your ideal listener], you’re going to want to be using video content to try and reach them, find them, and engage with them, and that’s exactly what YouTube is for.” (4:09) – C.R. Braniff
“That’s part of having a podcast – getting to know your audience and changing things up to make sure you’re bringing that value.” (5:09) – Bryan Fittin
“I think the biggest misconception is that LinkedIn has to be a place where you’re buttoned up and wearing your tie, when the stuff that really goes viral – the stuff that is really getting appreciated right now – is people being vulnerable and sharing things that they’ve learned.” (7:08) – A.J. Wilcox
“I would also suggest – and this is something I did not do – plan things out and maybe record three, four, five, six episodes and just have them ready so that you’re not scrambling.” (11:25) – Nichole Hamilton
“I just think there’ll be opportunities for people to put their information out there and share it with the world, and people will consume it however they want to consume it.” (15:26) – Randy Wilburn
Did you know this is our 100th episode of Rogue Creators? We are thrilled to hit this milestone, and we are celebrating by revisiting a few of our favorite episodes.
Whether you’ve been with us since the beginning or this is your first episode, thank you for joining us on this journey! Without you, we wouldn’t be able to do what we do!
Check out these throwbacks:
Growing a Niche Audience
In our 49th episode, we talked with C.R. Braniff about growing your listener base in a niche market. C.R. and his wife have a popular YouTube channel called This Gathered Nest, and it follows their adoption story.
While quite interesting, family-centric videos about an adoption story are aimed at a relatively narrow audience. This hasn’t held the Braniff’s back – They currently have 525k subscribers on YouTube. Here’s what C.R. said about the importance of identifying your ideal audience:
“[Once you’ve identified your ideal listener], you’re going to want to be using video content to try and reach them, find them, and engage with them, and that’s exactly what YouTube is for.” (4:09) – C.R. Braniff
Being Genuine on LinkedIn
AJ Wilcox joined us for the 36th Episode of Rogue Creators. Being the LinkedIn guru that he is, A.J. dropped tons of knowledge about going viral on LinkedIn. The secret? Relax a little bit. Most people see the platform as a place to remain business-professional, but A.J. said it’s best to be a bit more personal.
“I think the biggest misconception is that LinkedIn has to be a place where you’re buttoned up and wearing your tie, when the stuff that really goes viral – the stuff that is really getting appreciated right now – is people being vulnerable and sharing things that they’ve learned.” (7:08) – AJ Wilcox
Recording a Solo Show
We often talk with people that want to host a podcast by themselves, without any guests. This model can be super engaging, but it takes a lot of work. What do you do when you run out of ideas to talk about?
We talked to Nichole Hamilton in our 44th episode about how she successfully runs her podcast on her own. Check out what she said about batch recording to stay on top of things!
“I would also suggest – and this is something I did not do – plan things out and maybe record three, four, five, six episodes and just have them ready so that you’re not scrambling.” (11:25) – Nichole Hamilton
Podcast Evolution
Podcasting has changed drastically over the last decade and a half, but what’s next? Randy Wilburn, host of the I Am Northwest Arkansas Podcast, joined us on our 86th episode to talk about growing your podcast organically and where podcasting is headed next.
He was intrigued by the implications of the growing smart speaker market, and he predicted that it would have quite an impact on podcasters. While it took 15 years to get where we are today with podcasts, he doesn’t think it will take nearly as long to make equivalent progress.
“I just think there’ll be opportunities for people to put their information out there and share it with the world, and people will consume it however they want to consume it.” (15:26) – Randy Wilburn
Thank you for joining us for the last 100 episodes – we look forward to 100 more!
