Are You Using the 10 Minute Rule?
Updated: Apr 13
One of the most challenging tasks for content creators is growing an audience out of thin air. A YouTube audience in particular can be quite the challenge. Although it may come with a few daunting tasks, successfully growing your YouTube audience is not impossible.
First things first, know who your audience is. When you are recording videos, who are you talking to? At this point, you should know what your niche is, which will make knowing your audience that much easier. When you know exactly what audience you are trying to engage, interacting with your viewers can be a breeze. Another sage piece of advice is in content creation, “Create content that's going to get a viewer. Not only click on my video, but want to comment on it, want to like it, and want to share it.” A call to action, such as asking open-ended questions or giving pointed directions gives your audience permission to interact with you, the creator, and each other, the community.
“Create content that’s going to get a viewer. Not only click on my video, but want to comment on it, want to like it, and want to share it.”
— C.R BRANIFF
There are other things that you can do to increase traffic on your page and videos. CR Braniff uses what he refers to as the 10 Minute Rule. Before posting a video on his YouTube channel, CR spends at least 10 minutes interacting with other similar channels. This includes liking, commenting, and responding to other viewers on other channels. And not just a basic response. “Getting in the comments and truly having genuine conversation that’s not: emoji, emoji emoji, and then bouncing out of there. It's treating the other person like they're a person and interacting with each viewer of the content or with creators themselves.” After posting a video, CR spends another 10 minutes engaging in the same authentic way. Why is this so important? Not only does it tell viewers that you truly care, but behind the scenes, YouTube’s algorithm actually sends people to your channel. This form of interaction notifies the algorithm that these videos are similar, and should be suggested to the other channel’s already established audience.
Lastly, you can easily break down your videos into two categories. One, videos for your new audience. These are videos considered discoverable content. They may contain an exaggerated thumbnail and content, but ultimately make your channel seem enticing enough for a viewer to stop by your page. Although highly important, these videos should only be a small percentage of what you do. The second category is videos that serve your existing community. These should be the majority of your videos and ones that keep people coming back. These videos build trust and community. This also benefits first time visitors because there is already content to view. New visitors can peruse your catalog of videos and determine if your channel has what they are looking for.
Now armed with a load of practical tools, you should have a great jumping off point for growing your YouTube audience. Keep engaging your audience and building a community! You’ll have hundreds of subscribers in no time.
[00:01:57] What are you obsessed with?
Bryan: Multi CamLink
Loren: Pixar’s film Onward
CR: Adaptable Lights
[00:05:39] Who is CR Braniff?
[00:10:29] How do I grow my Youtube audience?
[00:15:25] What do you do to engage viewers?
[00:19:13] Youtube Don’ts
[00:25:53] What’s next for CR?
[00:31:38] Rapid Fire Questions
“Create content that's going to get a viewer. Not only click on my video, but want to comment on it, want to like it, and want to share it.” [00:11:50]
“Getting in the comments and truly having genuine conversation that’s not: emoji, emoji emoji, and then bouncing out of there. It's treating the other person like they're a person and interacting with each viewer of the content or with creators themselves.” [00:17:04]
“To try and reach new audiences and not really have a catalog of ways to serve them, there's not going to be a lot of value for them sticking around. You have to have your community in place first… In order for new people to be reached and then come to your page window, shop your channel and say, you know what? Yes, this is, this is why I'm here.” [00:24:23]