• Bryan Fittin

Are You Using the 10 Minute Rule?

Updated: Aug 24, 2020

One of the most challenging tasks for content creators is growing an audience out of thin air. A YouTube audience in particular can be quite the challenge. Although it may come with a few daunting tasks, successfully growing your YouTube audience is not impossible.

First things first, know who your audience is. When you are recording videos, who are you talking to? At this point, you should know what your niche is, which will make knowing your audience that much easier. When you know exactly what audience you are trying to engage, interacting with your viewers can be a breeze. Another sage piece of advice is in content creation, “Create content that's going to get a viewer. Not only click on my video, but want to comment on it, want to like it, and want to share it.” A call to action, such as asking open-ended questions or giving pointed directions gives your audience permission to interact with you, the creator, and each other, the community.

“Create content that’s going to get a viewer. Not only click on my video, but want to comment on it, want to like it, and want to share it.”


There are other things that you can do to increase traffic on your page and videos. CR Braniff uses what he refers to as the 10 Minute Rule. Before posting a video on his YouTube channel, CR spends at least 10 minutes interacting with other similar channels. This includes liking, commenting, and responding to other viewers on other channels. And not just a basic response. “Getting in the comments and truly having genuine conversation that’s not: emoji, emoji emoji, and then bouncing out of there. It's treating the other person like they're a person and interacting with each viewer of the content or with creators themselves.” After posting a video, CR spends another 10 minutes engaging in the same authentic way. Why is this so important? Not only does it tell viewers that you truly care, but behind the scenes, YouTube’s algorithm actually sends people to your channel. This form of interaction notifies the algorithm that these videos are similar, and should be suggested to the other channel’s already established audience. 

Lastly, you can easily break down your videos into two categories. One, videos for your new audience. These are videos considered discoverable content. They may contain an exaggerated thumbnail and content, but ultimately make your channel seem enticing enough for a viewer to stop by your page. Although highly important, these videos should only be a small percentage of what you do. The second category is videos that serve your existing community. These should be the majority of your videos and ones that keep people coming back. These videos build trust and community. This also benefits first time visitors because there is already content to view. New visitors can peruse your catalog of videos and determine if your channel has what they are looking for. 

Now armed with a load of practical tools, you should have a great jumping off point for growing your YouTube audience. Keep engaging your audience and building a community! You’ll have hundreds of subscribers in no time.

Show Notes:

[00:01:57] What are you obsessed with?

Bryan: Multi CamLink

Loren: Pixar’s film Onward

CR: Adaptable Lights

[00:05:39] Who is CR Braniff?

[00:10:29] How do I grow my Youtube audience? 

[00:15:25] What do you do to engage viewers?

[00:19:13] Youtube Don’ts

[00:25:53] What’s next for CR?

[00:31:38] Rapid Fire Questions

Show Quotes:

“Create content that's going to get a viewer. Not only click on my video, but want to comment on it, want to like it, and want to share it.” [00:11:50]

“Getting in the comments and truly having genuine conversation that’s not: emoji, emoji emoji, and then bouncing out of there. It's treating the other person like they're a person and interacting with each viewer of the content or with creators themselves.” [00:17:04]

“To try and reach new audiences and not really have a catalog of ways to serve them, there's not going to be a lot of value for them sticking around. You have to have your community in place first… In order for new people to be reached and then come to your page window, shop your channel and say, you know what? Yes, this is, this is why I'm here.” [00:24:23]



Well, so I call it the 10 minute rule. All right. So before, um, videos are uploaded, I'll spend about 10 minutes. Um. This is YouTube specific. I'll spend about 10 minutes on the videos that I'm watching. I'm commenting on other people's stuff, right? Just getting my, my handle out there and maybe under our, this gathered nest handle commenting on other people's videos that I find interesting.

Hey, what's up everybody? Welcome back to the goat rope podcast. My name is Brian Fitton. This is a podcast dedicated to doing marketing differently, serving first giving value and building

your brand.

I'm so excited that you're with us today and I've got my awesome cohost, Ms. Lauren Lewis. Hey. Hey, and then we have an amazing cohost, special guest, mr CR.

Brandon, how you doing? CR.

Doing great guys. Appreciate you having me.

Absolutely. So this is second time you've been on the show, correct?

Yeah, man, it's been too long.

It really has. Yeah. Right out of the gate we had you on. And uh, I still think it's one of the more, most downloaded episodes that we have.

I'll see. Our holds the crown, he has

the most downloaded episodes. That means a lot.

There's more pressure on you now.

You know, you've got to bring that a game today.

Well, and that's why. So make sure that you guys go check back at that episode in the show notes. We'll have a link to it, but it was around storytelling and it was a phenomenal episode.

Uh, but today we're going to jump into actually a YouTube branding. I had to build the channel. Um, CR has, they have built this amazing, amazing channel around their family and what they're doing. And, and so I'm excited to kind of jump into that, but also he has a marketing background as


Um, so it's really going to be, get some good stuff, but before we get into that.

Yeah. You like started off with some of the fun. What's that, Lauren? I always like to start our episodes off with what are you obsessed with? So CR started off, what are you obsessed with this

man outside of toilet paper? Um, I would say actually, you know what, I'm staring at one right now. So this is, this is some, a light actually.

Oh, the light that Angie and I use, um, the manufacturer, to be honest with you, I can't even remember who makes it. I want to say it's like Adorama. , if that makes sense. But the flexibility of these little lights here to go from different colors schemes and intensities and saturation levels, it's top notch, especially in our line of work where we're doing like various photo shoots or social media content.

Um, they're lightweight. They're small and easy to travel with, so

I'm a fan. Yeah. Nice. You guys are just listening. It looks like he's holding a glowing box from the Avengers. Basically,

when I snap my fingers, this podcast might end. It's like

half and half of the podcast will actually, that's awesome. All right, so I'm going to go tech to, uh, as well because, so this recent, I've been traveling, doing a lot of live podcast editing, and so we video it with multi-camera set up. And so I went and started using, we have the cam link, which makes your DSLR camera able to actually do live streaming and recording through your


And usually it has a webcam basically. And uh, so I, this was my first time to do multi-camera switching, basically video producing while we were recording a podcast. It was a lot of stuff, but it was, yeah, it went really well. Very excited. I do know that I'm going to have to upgrade my video. I have the encoder on my computer cause it was lagging just a little bit.

But yeah, it's a, it was a lot of fun though. I got to nerd out a little bit on some of the pipe that was not Lauren saying. She's like, you can have that. So Cru and I can talk about lights

and color balance and all of it all day.

We can do that. So, but anyway, yeah, that's my obsession. So now I'm

going to.

Even after this, I want to dig into more info on that kind of stuff. All right. Get excited. Lauren, what about you, Lauren? What are you obsessed with? So my husband and I are trying with our oldest child who's, um,

he's almost four,

um, to do more like on Friday nights to do like intentional dates with him.

And so last week I went and saw onward with him, which is a new Pixar.

It was

super cute and it was like, I. Really didn't know what it honestly was about, but it actually, it made me cry. It was

really good. It was surprisingly,

Hmm. A lot more in depth than I

thought it was

going to be. So I thought it was really good.

And I mean, it's always fun to

go with your. Like your child that's

like really little and still seeing through their eyes. It's just interesting what they pick

up on and so it was really fun.

Yeah, we did that with the frozen too, and not halfway through the movie or five-year-old Phil asleep on me. So you got to watch the rest of the movie.

It was really cute, but it was just like, all right, he's not gonna remember any of this and how I'm enjoying it was a great movie. I'm not gonna. And you fall asleep in Sonic too. Yeah, he did. I think I fell asleep and Sonic, which actually Sonic was a phenomenal movie, but I would say now that you have the reclining chairs

so it gets done.

Yeah. Oh yeah. I'm like, I sit back, it's over.

There'll be, he wants, there's heated seats. We're in trouble. We're in trouble.

Yes. For real. Well, now they bring you your food as well. I mean, there's no, you don't have to get up. It's terrible. I mean, it's the most wonderful thing ever. So, um, all right. Hey, that was really good.

That was good. I was, you know, you didn't have a tech one. That's okay. You know.

No, I didn't. You're forgetting.

Um, okay. Hey, let's jump in to the topic today. Um, and it's really. All about YouTube. Right. So Sierra, give us just a brief overview of who you are, what you do, kind of your background. Sure, sure.

So my name is CR Brenna.

Um, my wife and I actually have, well, we have a pretty sizable YouTube channel. That's where, that's where we got started. Um, it's primarily a family blogging channel. And so basically we kind of go through our daily lives with a camera in our hands and try and tell interesting stories. Now through that type of content, we have pretty specific audiences that we're trying to reach with regards to, um, demographics, I guess.

Um, you know, we want to reach families. That's, that's who we're trying to, the inspire or, um, inform or educate, however you want to put it. But we're trying to reach out to them and just share a big family life. Through our eyes. And so, uh, from a more professional background, I spent 13 years with a bank, uh, doing it risk management for the first 13.

About the last two of it, I actually ran several of their social media platforms, Twitter, LinkedIn, um, IgG and YouTube, and did content planning and some consulting work with their marketing groups. Um, on all things social. So from a more corporate side, um, I've got some professional background in social media and storytelling.

I left about two years ago, retired and came home and now I do social media full time with my wife. Um, she is the talent. I say this all the time. Um, we kind of put our heads together and figure out, you know, how we want to tackle this stuff from, um, a content standpoint. But. For the most part she is.

She's the workhorse man. She picks up the camera. She has her own personal YouTube channel. She's an author. I am her biggest cheerleader. So together we kind of go through life. Mmm. Tackling, tackling YouTube one video at a time.

Yeah. So you talked about big family lives. So how many kids do you have?

We have eight children.

We have eight. I think the last time you and I, or last time we spoke, I

have seven populations.

Thanks. Thanks. We adopted a little boy. Um, that's all on YouTube. But um, yeah, it gets overall, so that keeps it lively.

Uh, and your family is just so beautiful. I love seeing the pictures and social media and the videos that you guys do.

Um, it's always fun and you have burning body makes sure that you guys go out there and check, check them out. This gathered nest right for the, uh, the family blog. Um, what is, yeah, what is, uh, what is her personal channel?

I don't think it's Angela Brannon. So it's really more lifestyle. Yeah. She started it up, um, a long time ago, but from a content standpoint, it's really.

More geared towards motherhood and lifestyle, so she'll get into a lot, a lot more than mom's stuff. Then what's discussed or shown, I guess on our, on our blog, so.

That's awesome. That's awesome. Yeah, we were joking about it. Like she always, she's so pretty. And so it's the, one of the things we were saying last time we were talking about, it's like basically you see, or you must every morning just give her time to get ready or she just wakes up like that.

We don't know exactly

what I would say it's the latter, but she does spend some time getting ready and you know, we're in a line of work where she, you know, she does that and she talks, she goes tutorials and stuff like that. Clothing and makeup and all that stuff too on her personal channel. So it's all, it's all a part of the gig.

Absolutely. That's awesome. That's awesome. Well, and we got connected back because she was on my wife's podcast of the adoptive mom, because you guys are families. And so, and then after that she was like, you got to talk to Sierra like it. He's like, right in line with what you guys are doing. And we became friends, digital friends.

We've kept in contact. It's been awesome. So,

which reminds me real quick before we get into the, into the weeds here. You have a daughter that's famous now I saw, I mean, that video

was so cute. Yeah. So that was totally off the cuff. We'll put that in the show notes as well. So, yeah. Uh, I was randomly filming us.

They were just playing, and I mean, you take videos all the time of our kids and so, but sure enough, she stopped and she was like, I can't, when I was like, you're all power. And she's like, yeah, girl power girls never stopped. And I was like, Oh yeah. I was like, that was not coached at all. That's so cute. So she's like tripping over a skitter and it's like, we keep on rolling.

Keep on rolling. She's just tripping.

Yeah. Right. You're raising them, right, man, that was awesome. Yeah,

yeah, of course. Then there's like the day that video comes out and we get like a bad report from school. She's


mean and pushing kids and I'm like, of course. Of course. She gets on the news and everything and then we get like a terrible word for it.

Like that's life though.

She's celebrity status now. She wants, you know what I mean?

She's Beyonce always. That's good, man. That's awesome. All right, so Lauren, let's jump into some of the content today. All right,

so I mean, one of the questions

that we get a lot from people who are starting their YouTube channel is how do I

grow my audience?

And you cannot just throw videos at the wind and expect that there's just going to grow without any


Thought process unless you just

randomly get lucky.

Um, so what advice would you give to people who are

wanting to grow their YouTube? Yeah, so I guess I'm, I would approach this from, from the standpoint of, I would assume as a business owner who, you probably know who your audience is, right?

You know who you're talking to. You know who you want to bring through the doors or, or who you want to visit your website, and you've got that image in your head. At this point, you're going to be using video content to try on. And reach them, find them and engage with them. And that's exactly what YouTube is for.

Um, obviously it's a social platform, so because the word socialism there, the intent of the platform is to get people to engage with you as a creator and for you to engage with them. Right? That's a huge, huge, huge talking point. Um, I would say starting in 2019 and when the platforms really went away from by reality, really searching for click baity titles and promoting that type of content to really promoting content that drives engagement with their viewers.

And so if I were to start somewhere, first, I would start with wanting to create content that's going to get. A viewer. So not only click on my video, but want to comment on it, want to like it, and while I'm to share it. So as I'm strategizing and thinking through different types of content, that's what I'm thinking about.

What is going to get my viewer to stick around through the duration of my video and have an opinion about it, have a feeling, have something that they want to converse with me about or, or leave a comment about. And those are the types of things that YouTube really likes in 2020 is content that drives engagement.


And that's awesome. Yeah, and I think even with, we've talked about watch time, you know, we kinda dove into some of the analytics of that on in the past, but, um, watch time is a big deal because they actually are wanting that full connection that you have with somebody to be able to actually have them comments, leave a stick around, like make sure it's interesting stuff and they're getting value from it.

That it's not just, we're getting away from the early days of YouTube when there was just really click baity like this is a really cool thumbnail, but then the thumbnail has nothing to do. With the video itself and the content itself, I think is awesome. As as a platform, YouTube has done a really good job of that, of kind of fostering that community, taking away the anonymous, you know, trolls essentially.

Um, being able to like focus on what's actually important of building that community back and forth. And you'll always have, you know, obviously bad, bad people out there who are hurting and different things like that, that, that wants to bring somebody down. But for the most part, moving and I'm in a very good direction.

It's, it's healthier than it than it was when it 10 years ago when it, when it started. You know what I mean? They're really focusing on not only the creator's experience, but the viewers experience and the brands, the business side, you know, the, the advertisers, they want to make sure that the triad, if you will, are, are all working in unison towards the same goal, which is an enjoyable experience on the platform.

Yeah. Yeah. So what are some of the things that you do in the video? And then we've talked about. You know, having a hookup frown, Hey, this is, this is something that's, we're gonna, you know, this is what the video is about. It's interesting. Hang on, stay tuned, type of, um, type of thing. But, you know, you talk about wanting, giving them almost permission to comment, to engage with you.

What are some of those guys do in your videos?

I mean, you've got to ask for it. I mean, really it's calls to action. I think when you're, when you're creating content and you're planning out either your editorial calendar or your content strategy, you almost have your narrative arc within the story you're telling, right?

You're kind of figuring out at what point in today's blog or today's video or today's tutorial, am I going to reach out to my audience and ask for their opinion on something? Right? And that it's as easy as that at the end of the day. Um. Majority of people are going to do what you tell them to. If you ask them for for permission, or if you, you come across as salesy or pushy, you're probably gonna lose, you know, some engagement or some authenticity there.

But if you're really treating them like they're an intelligent human being, which you have to, right? I think in today's society, you have to treat them, um, or have to treat everybody as if they're, um, as if they're human. And you're asking for that, for that call to action in some form or fashion, whether it's, give me your thoughts, click here, go here and check out this product.

Let me know what you think. Um, you're gonna, you're gonna get that

activity. Yeah, absolutely. Well, and that goes back to, I mean, why the show exists is doing marketing differently than what most companies do. Marketing as where it's just, it's not marketing and sales, right? They're just pushing sales are pushing that.

So that's right mentality. But you need to give value in that. And I think YouTube is a great platform for that. Yeah. Excellent. So, um, so when we talk about that community aspect, right, you said, you know, give those calls to action, make sure that people are given that permission, right. To do that. Um, but what about on like a commenting or like community building aspect?

I mean, are you guys responding to comments, you know, with a lot of people put out their stuff and then they just don't do anything with it. They just like, here it is,


and then they don't engage. What are, what are some of the things you guys are doing?

It's PivotTable so I call it the 10 minute rule.

All right. So before, um, videos are uploaded, all spend about 10 minutes. Um, this is YouTube specific. I'll spend about 10 minutes on the videos that I'm watching, um, commenting on other people's stuff, right? Just getting my, my handle out there and maybe under our, this gathered nest handle commenting on other people's videos that I find interesting.

About 10 minutes after our upload, I do the same thing. I'm going out to . Similar styles of content, similar audiences, maybe where our viewers would go next to watch a video. And I'm also commenting on those ones. And it's not something that is done disingenuously right? Like I'm, it may take me from my type of content to a similar creator's content where maybe in the same genre and I'm interacting with those audiences as well.

And what that does within, um, YouTube algorithm and behind the scenes and say it kind of connects the dots. That's right. It's like this content creator and this content creator are connected. The people that are watching these videos might, might have something in common. And so I think straddling both ends of an upload is an interesting strategy.

It's something that we've put into practice, I would say, over the last 12 months or so. Um, and it's worked. And so outside of that, getting in the comments, um, and truly having genuine conversation, it's not. Emoji, emoji emoji, and then bouncing out of there. Right. It's treating, treating the other person like they're a person and interacting with either other, other viewers of the content or with, uh, with creators themselves.

So it's, it's critical. It is, because again, it's a social platform. So if I'm not being social on there, then it's just a repository.

yeah. I think there's a big difference

for a lot of people

when they put their YouTube channel, it's like, I want to be


And that's a very different goal

from, I want

a community because with a community you have to talk to those people.

I'm a very introverted person, so sometimes that sounds very daunting, but it's like there's two really different goals, and if you really want that genuine growth of community, that people that are gonna

follow you through thick and thin, you really have to engage with them. It can't be just like, well, just look at


And then be done with it.

It's self-serving versus serving others. And I think you brought it, you brought it up earlier, right? I think serving your audience, um, and continuing to serve is always at the forefront. And a way to do that is to interact with them, right? Regardless of the type of content that you're building, if you're trying to educate them on.

Oh, cars or business or if you're trying to entertain them through blogs like we are creating those connection points and opportunities for interaction and authentic discussion is, is vital, especially in today's day and age where. Thousands and thousands of hours of video content is uploaded every minute to YouTube.

It's just crazy.

It's insane. Yeah. What's funny though is you're, what you're saying is, is the same advice and things that we're doing, you know, we tell them our clients, like building Facebook groups, it's engaging with them. It's commenting. It's giving them permission to ask, and then going back through and giving value.

Even if you're in other Facebook groups, don't be on there to sell, but to actually help. People in solve their problems, you know, cause they're asking questions, be involved in that community. And that that comes back tenfold all the time.

100% man. Absolutely.

All right. So CR, could you give us, I mean, maybe you don't, it's okay if you don't have these, but, okay.

What are some of your


when maintaining a channel?

I think it's always good to have a few, like, Hey, I probably should watch out for these or be cautious

about this kind of, okay.

um, I would start by saying don't sacrifice your integrity or one video or two videos or three videos. Right? I think at the end of the day.

People that kind of sell their soul, so to speak, to try and get clicks or videos because you're interacting with an intelligent audience. They're going to smell that type of stuff out, and then you're going to lose their trust. So if you're running a business and you feel like, well, the hot and the hottest trends right now are X, and I want to be a part of that conversation, so I'm going to create some video that incorporates it.

If that isn't authentic to you or your brand or why your audience is following you, don't do it. It's okay to say no. All right. Only insert your voice or your, your brand in conversations where it makes sense. That's the biggest thing because, um. On YouTube specifically, you'll see it. I'm a good strategy is always to kind of keep an eye on Google trends and, um, if, if your audience does that, going in there and seeing, you know, what's spiking for Google searches on a daily basis, building that into your routine is a good practice.

But if the results don't, don't make sense for you being a part of the conversation, it's okay to say no. So. When you're planning out strategy and planning out content, make sure you're staying authentic too. Um, yourself. The type of content that you and your brand are trying to make, the message that you're trying to get out there and the people you're trying to reach.

Yeah. No, that's huge. That's a, so even right now, and this will kind of date this podcast a little bit too, but a Corona virus, right? That's a big topic of conversation right now. Um, and I've seen. It's so crazy, but you're absolutely right. I've seen people that I follow who don't have any business talking about this going into it as experts or as something that their opinion matters.

Um, and it's not that I don't, yeah, I'm like, I don't go to you for this type of content, you know? Um, but if you're looking at it like from your point of view, if you guys are, um, you know, as a family, how are we preparing? How are we protecting ourselves and our community as a family? Like, you can still fit in.


in. Exactly. Exactly.

You're not coming on there saying, all right, Hey everybody. I'm going to tell you my opinions of coronavirus like that doesn't fit with the content that you're producing.

So there's two ways to, you're exactly right. And there's, there's two ways that we approach content. Every time we upload a video.

All right, we're gonna, we're gonna. We're going to serve one of two audiences, a discoverable audience or our community. All right, so before we plan out a video, we have an intent. We have an intention of saying, you know what? With this video, I want to try and reach new audiences. I want to try and bring in followers or subscribers that don't know I exist yet.

So my strategy for thumbnail, our strategy for titling that video. Is much different than what we would do for creating content with the sole purpose of serving our existing community. And so every now and again, um, I would say a few times a month, you know, we're trying to widen our reach. We're trying to get out there with, um.

With our content and reach new audiences and what you just said brought up. It's perfect, right? If I wanted to take what was hot today, searchability wise, which is the Corona virus, obviously it's going to be extremely saturated already, and I wanted to insert my type of content into that conversation, but I wanted to bring in new audiences.

I would definitely tailor a title and a thumbnail that was. A little bit more exaggerated, something that would maybe drive a little bit more click through on our title versus staying really, really authentic and saying, you know what? I'm going to serve my community so as our large family, here's how we're interacting with current.

Here's how we're preparing. And so that's much more, I would say, true. As to what I'm comfortable doing. But for as an example, and as a part of this conversation, discoverable content and community content have two different purposes and two different strategies all in and of itself.

Wow. I have that is, that's some great advice.