In this week’s episode of Rogue Creators, Bryan Fittin and Loren Lewis discuss the hottest trends in the digital marketing space. Are YouTube Shorts the newest rival to TikTok? Are Instagram Guides useful? Should your business be on TikTok? Will Clubhouse outlast its competitors? Tune in for the answers!
Shownotes
(1:40) What are you obsessed with?
(5:11) YouTube Shorts
(9:34) Instagram Guides
(15:19) Using TikTok in Your Marketing Strategy
(22:08) Clubhouse Competitors
Links
Cure Media on Instagram Guides
The Verge on Facebook’s Clubhouse Rip-off
Quotes
“I don’t think [YouTube Shorts] are going to be a competitor for TikTok. I think it’s going to be something for them and their own community. You go to YouTube for a specific experience.” (6:49)
“I think we’re going to see brands get really creative with [Instagram Guides], because they’re actually able to create micro-blogs within their Instagram profile, which I think is insanely cool.” (10:42)
“I have a feeling Reels may die down, but [Guides] will become a stapled feature that people regularly use. I think for brands especially, this is going to be critical for you to hop on, because it’s going to be a resource for your audience.” (12:36)
“[Duets are] allowing your audience, your biggest fans, to interact with you, and to actually experience your brand, rather than them reacting to it. And there’s just such a difference in that. Instead of them reacting to an ad that you put out, they actually get to be a part of it and that’s the main difference.” (20:52)
“There’s some really neat stuff that’s actually happening on Clubhouse. I don’t know that you’re going to be able to replicate that right now with Facebook or Twitter, but I know they’re going to try. So I hope that Clubhouse has more of a social connectability.” (27:05)
Blog
Are you up-to-date with what’s hot in digital marketing? Don’t worry, we’ve got what you need to keep up with the latest trends. Here’s what you need to know for April 2021:
YouTube Shorts
YouTube is in the process of premiering a new feature they call “Shorts.” This new platform allows content creators to use short clips, music, and a captioning tool to make short-form videos. YouTube recommends that the videos are 15 seconds or less.
This seems to be in direct competition with TikTok, but we think it will occupy a different space for creators.
“I don’t think [YouTube Shorts] are going to be a competitor for TikTok. I think it’s going to be something for them and their own community. You go to YouTube for a specific experience.” (6:49)
Instagram Guides
Thus far, Instagram Guides have been predominantly overlooked, most likely because of the emphasis that Instagram continues to place on Reels. But, we think they are going to be a game-changer.
“I have a feeling Reels may die down, but [Guides] will become a stapled feature that people regularly use. I think for brands especially, this is going to be critical for you to hop on, because it’s going to be a resource for your audience.” (12:36)
Basically, Guides are a place for users to collect their posts and promote products or locations in a micro-blog. We’ve seen influencers build Guides for what to do and where to eat in their cities. We also think brands can make this into an incredible product-promotion tool, as well as an opportunity to educate their audience with how-to content.
“I think we’re going to see brands get really creative with [Instagram Guides], because they’re actually able to create micro-blogs within their Instagram profile, which I think is insanely cool.” (10:42)
Using TikTok in Your Marketing Strategy
Yeah, yeah, we know all about the stereotypes associated with TikTok, but did you know that it can be a highly effective advertising tool? If your audience is on TikTok, you need to be taking advantage of that. If your audience isn’t on TikTok, please don’t try to move them to it.
The main thing that makes TikTok advantageous is its user-generated content. Through features like Duets, brands can connect with users and make them feel like they are part of the brand.
“[Duets are] allowing your audience, your biggest fans, to interact with you, and to actually experience your brand, rather than them reacting to it. And there’s just such a difference in that. Instead of them reacting to an ad that you put out, they actually get to be a part of it and that’s the main difference.” (20:52)
Clubhouse Competitors
Are you on Clubhouse? While our affinity for Clubhouse is well documented, we believe it is founded in good reason. The new social platform has made such an enormous splash that some of the other big names social media are trying to get in on the trend.
Mark Zuckerberg recently made an appearance on Clubhouse, and Facebook announced they were working on a similar product shortly afterward. They aren’t the only ones making their own version of Clubhouse. Twitter recently announced that Spaces would be debuting in April.
If Clubhouse wants to maintain its pole position in the social audio space, it will need to improve its social connectivity. We think it can thrive alongside Facebook, Twitter, and Instagram by offering better opportunities for users to connect with each other.
“There’s some really neat stuff that’s actually happening on Clubhouse. I don’t know that you’re going to be able to replicate that right now with Facebook or Twitter, but I know they’re going to try. So I hope that Clubhouse has more of a social connectability.” (27:05)
