Adding Value With Your Personal Brand
[00:01:40] What are you obsessed with?
Loren: Dots Pretzels
Bryan: Fixer to Fabulous
[00:06:00] About Gerald
[00:08:15] What things do you bring to your audience?
[00:11:45] How do you build brand authority?
[00:14:25] How do you grow your audience?
[00:20:35] How do I stand out if I’m not well known?
[00:26:10] What’s Next for Gerald
[00:32:05] Rapid Fire Questions
“I started speaking to 7 students at the YMCA… I would prepare like there were 10,000 people in the room. Not because I had the goal of getting to 10,000 people, but because I wanted to add value to those 7 people’s lives.” [00:15:00]
“Whatever is in front of me, I am going to build those people to the best of my ability. I am going to add value to their lives to the best of my ability. And then they will bring more people.” [00:18:45]
“The goal isn't to stand out, it's to be helpful. And when you’re helpful, you stand out.” [00:23:20]
At this day and age, everyone has a brand. Who you are, what you stand for, things you believe in, and many other factors make up your personal brand. Much like a business, your brand represents you as a whole. The way you use your brand should be to communicate your unique identity. Because of this, from job interviews to instagram fame - what you say with the platform you have been given can heavily influence those around you.
Share Content You’re an Expert On
Who are you? What unique experiences do you bring to the table? These are the things that make you an expert; the person everyone recommends for specific things. When people begin to follow you, it will be because they know the value you bring for a certain topic. If you stray too far from that, people lose interest. When you share what is interesting to you, what is bringing value to your life, others want to follow along for that. Oftentimes, the things that you find are spurring growth in you, may encourage growth in others.
Build Authority With Your Brand
After you find out what you’re an expert in, ask if the content you’re sharing is helpful. When you post, what are people learning something from you? Not all of your content needs to be perfectly planned - it just needs to show that you care to share about the things you know and deeply care about. There isn’t a need to speak on topics you don’t know about. By staying away from things you aren’t an expert in, and even admitting when you truly don’t know, you are showing your commitment to speaking on topics that are relevant to you.
Use Authenticity to Grow Your Audience
One of the easiest things to see though is a completely fake person. The same goes for your brand. If you try to take on someone else’s persona, it defeats the purpose of having your own original brand. When you demonstrate your knowledge on a specific topic, people might listen. But, when you are vulnerable and share about your experiences, your audience will lean in to learn. Gerald Fadayomi says, “The goal isn't to stand out, it's to be helpful. And when you’re helpful, you stand out.” Leverage what you know right now to help as many of your people as you can, even if you only have 30 followers. Those 30 followers will bring even more people to your platform.
What are you an expert on? How are you being helpful? Are you being authentic? If you can answer those questions, you are on your way to having a personal brand that will stand out from the crowd.
Check out Gerald Fadayomi's newest book
When Life Gives You Lemons