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  • Bryan Fittin

6 Videos Your Business Needs



Videos can be an extraordinarily useful tool in marketing. In fact, Wyzowl found that 80% of video marketers say video directly helped increase sales in 2019. We’ve broken down what we believe are the six most useful videos your business should have. 


Event Videos are a great way to jump into video marketing. These videos are relatively easy to shoot and edit without an expert’s help. The goal of these videos is to highlight what’s happening, what you did, and an event’s success. Event videos can be a great launch point to engage with your larger audience. 


Expert Interviews can build trust and authority with your audience. The key to these interviews is making sure it’s valuable to your listeners. “We're very big on bringing experts in to do the podcasting with you. Because that establishes some credibility with you, but also people can know that it's not just your insight that they're getting, but they're getting a lot of outside insight as well.” Having expert guests discuss relevant topics can help build vital credibility for your brand.


Educational Videos can be used to teach your audience something new, or build the foundational knowledge they’ll need to better understand your business. This may be something like a video on what an initial consultation would look like. These videos decrease nervousness and give potential customers confidence to click the button or make that first call.


Live Videos offer your audience a way to authentically engage with your business. The draw to live videos is the engagement it offers. Viewers will interact up to 8.1 times longer with a live video, versus a pre-recorded video. “It kinda goes back to that fact that there's a fear of missing out. There's that photo. If I don't watch this now, in the back of our minds, we're like, well, I can watch it later. But will I watch it later? No, I probably need to get this information now.” 


Personalized Messages are a creative way to continue a conversation or respond to someone via email or text. Using a software like Loom, you can send a quick thank you or update in video format. “Think of the value that you feel and the connection that you feel with somebody when they would take the time to do [send a personalized message] that. That just blew me away.” Personalized messages are quickly becoming a standard of interaction. Hopping on the train now will give you a leg up later on. 


Explainer Videos can be time and resource consuming, but can also launch your business to a new level. Creators use all specific brand colors and messaging to create an animated video that explains precisely what your business does. When executed well, an explainer video will have your viewer engaged the entire time and walking away with no questions about your purpose.


Although there are many ways to market your brand well, few methods are as effective as video marketing. This quickly evolving marketing alley is vital in engaging your audience and keeping them coming back.


Show Notes:

[00:01:28] What are you obsessed with?

Bryan - Texas Metal

Loren - Stranger Things Trailer

[00:07:50] Event Videos

[00:09:56] Expert Interviews

[00:12:59] Educational / How-To Videos

[00:15:03] Live Videos

[00:18:15] Personalized Messages

[00:24:34] Explainer Video

[00:28:50] Rapid Fire


Show Quotes:


“We're very big on bringing experts in to do the podcasting with you. Because that establishes some credibility with you, but also people can know that it's not just your insight that they're getting, but they're getting a lot of outside insight as well.” [00:11:05] 


“It kinda goes back to that fact that there's a fear of missing out. There's that photo. If I don't watch this now, in the back of our minds, we're like, well, I can watch it later. But will I watch it later? No, I probably need to get this information now.” [00:15:46]


“Think of the value that you feel and the connection that you feel with somebody when they would take the time to do [send a personalized message] that. That just blew me away.” [00:22:30]


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