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The Proof: FM Evolution

THE CHALLENGE

Create a Facilities Maintenance Podcast to promote CGP Maintenance & Construction to peers and potential customers. The ultimate goal was to increase brand awareness and increase leads for CGP.

THE SOLUTION

  • Launch FM Evolution Podcast targeting Facility Maintenance managers & Innovators within the industry

  • Repurpose Long-Form Content into Bite-Size social pieces

  • Create Social Media Strategy for Instagram, LinkedIn, Twitter, & Facebook

  • Research potential guests & book guests for FM Evolution

  • Set up the host to ask potential guests to book a sales call.

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THE RESULTS : Podcast Performance

THE RESULTS : Sales Performance

The FM Evolution Podcast enabled CGP to consistently capture 2-3 quality leads every month. In addition, one of the achievements of the podcast was the opportunity to generate over a 1/4 of their BDR's target annual revenue. The podcast has also opened up other opportunities such as an invitation for the Host of FM Evolution to join the board of directors of their industry's organization, speaking opportunities, and partnerships with leading organizations in their industry. FM Evolution pioneered unique marketing strategies for their company, which in turn allowed CGP to stand out within their industry.

Our Process

Create a Facilities Maintenance Podcast to promote CGP Maintenance & Construction to peers and potential customers. The ultimate goal was to increase brand awareness and increase leads for CGP.

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